eCommerce Strategy Insights
Explore expert eCommerce strategy insights from OSE covering digital transformation, platform selection, business cases, ROI, customer experience, B2B commerce, growth strategies and practical advice to help organisations plan, justify and deliver successful eCommerce initiatives.
-
AI Product Data: The Competitive Advantage Retailers Are Missing
Read insight: AI Product Data: The Competitive Advantage Retailers Are MissingArtificial Intelligence is changing how customers discover, evaluate and purchase products. While much of the conversation has centred around ChatGPT, AI shopping assistants and automated customer service, many retailers are…
-
How to Improve Mobile eCommerce Conversion Rates
Read insight: How to Improve Mobile eCommerce Conversion RatesMobile traffic now represents a significant share of eCommerce visits for most retailers, but mobile conversion rates often continue to lag behind desktop. That gap matters. If 70% of your…
-
How to Add Uber Direct to Your eCommerce Website
Read insight: How to Add Uber Direct to Your eCommerce WebsiteDeliver Same-Day and On-Demand Delivery to Your Customers Customer expectations around delivery have changed dramatically over the past few years. Fast shipping is no longer considered a competitive advantage. For…
-
How Much Does an ERP Integration Cost?
Read insight: How Much Does an ERP Integration Cost?If you’re planning a new eCommerce project, one of the first questions you’ll ask is: “How much will it cost to integrate our ERP?” The honest answer is that it…
-
Why Is My eCommerce Store Running Slow?
Read insight: Why Is My eCommerce Store Running Slow?A slow eCommerce website doesn’t just frustrate customers. It costs you sales. Whether you’re running Shopify, Adobe Commerce, BigCommerce, WooCommerce or another platform, website performance has a direct impact on…
-
Choosing an eCommerce Platform for Workwear, Safety & Uniform Suppliers
Read insight: Choosing an eCommerce Platform for Workwear, Safety & Uniform SuppliersWorkwear, safety and uniform suppliers operate in one of the most specialised areas of eCommerce. While customers expect the convenience of online ordering, businesses behind the scenes must manage complex…
-
Choosing an eCommerce Platform for Electrical Wholesalers
Read insight: Choosing an eCommerce Platform for Electrical WholesalersElectrical wholesalers operate in one of the most demanding areas of eCommerce. Product catalogues often contain hundreds of thousands of SKUs, customers expect account-specific pricing, and contractors need to locate…
-
Why Has My Checkout Conversion Rate Dropped?
Read insight: Why Has My Checkout Conversion Rate Dropped?Your checkout conversion rate was 62% last month. This month it’s 48%. Traffic hasn’t changed significantly. Marketing spend is consistent. Product pricing appears stable. Yet fewer customers are completing their…
-
Why Is Your Online Revenue Flat? 10 Reasons Your eCommerce Store Has Stalled (And What to Do About It)
Read insight: Why Is Your Online Revenue Flat? 10 Reasons Your eCommerce Store Has Stalled (And What to Do About It)If your online revenue has plateaued, you’re not alone. Many retailers and manufacturers experience periods where online sales simply stop growing. Traffic may still be coming to the site. Orders…
-
How to Add AI Search to Your eCommerce Website
Read insight: How to Add AI Search to Your eCommerce WebsiteSearch has always been one of the most important functions of an eCommerce website. For retailers with hundreds, thousands or even hundreds of thousands of products, it is often the…
-
The Complete Guide to Automotive eCommerce
Read insight: The Complete Guide to Automotive eCommerceSelling automotive parts online presents challenges that simply do not exist in most other forms of eCommerce. A customer buying a pair of shoes generally needs to choose a size…
-
How Much Does a Shopify Plus Project Cost? (Pricing Guide)
Read insight: How Much Does a Shopify Plus Project Cost? (Pricing Guide)One of the first questions businesses ask when considering Shopify Plus is simple: “How much is this going to cost?” Unfortunately, finding a clear answer isn’t easy. Many articles suggest…
-
What Does an eCommerce Discovery Workshop Actually Deliver?
Read insight: What Does an eCommerce Discovery Workshop Actually Deliver?One of the first questions businesses ask when embarking on an eCommerce project is: “What exactly is a Discovery Workshop?” It’s a fair question. Almost every agency talks about discovery,…
-
How AI Is Changing B2B Buying (And What Your eCommerce Platform Needs to Do About It)
Read insight: How AI Is Changing B2B Buying (And What Your eCommerce Platform Needs to Do About It)For the past two decades, B2B eCommerce has largely been about one thing: making it easier for existing customers to place orders online. The priorities were straightforward. Integrate with the…
-
The Biggest Mistakes Manufacturers Make When Building a B2B eCommerce Portal
Read insight: The Biggest Mistakes Manufacturers Make When Building a B2B eCommerce PortalFor many manufacturers, investing in a B2B eCommerce portal represents one of the most significant digital transformation projects they’ll undertake. Done well, a modern B2B portal can streamline operations, improve…
-
The Complete Guide to Gift Card Strategy for eCommerce Retailers
Read insight: The Complete Guide to Gift Card Strategy for eCommerce RetailersGift cards are often treated as a simple feature that B2C commerce platform typically offer. In reality, they’re one of the most effective revenue drivers available to retailers. Across the…
-
How to Structure Product Categories for eCommerce Success
Read insight: How to Structure Product Categories for eCommerce SuccessMost eCommerce businesses invest heavily in their website, ERP integration and marketing, yet one of the most important foundations is often overlooked. Product category architecture. Poor category structures make it…
-
Shopify Plus vs Adobe Commerce for Multi-Store Retailers
Read insight: Shopify Plus vs Adobe Commerce for Multi-Store RetailersChoosing an eCommerce platform becomes more complicated when a retailer operates multiple stores, brands, regions or fulfilment locations. Both Shopify Plus and Adobe Commerce support large multi-store retail operations. However,…