Category: Product Discovery
Explore product discovery strategies for ecommerce, including on-site search, AI-powered shopping, product categorisation, recommendations and emerging technologies.
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View Article: Top 5 AI Agent Use Cases for eCommerce Growth
Artificial intelligence is already helping eCommerce teams generate content, analyse data and respond to customers. AI agents take this further. Rather than waiting for a separate instruction at every step, an AI agent can interpret an objective, gather relevant information, choose an appropriate action and use connected systems to complete a task. It might analyse…
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View Article: 10 eCommerce Quick Wins That Can Increase Revenue
Major ecommerce growth does not always require a new platform, a redesigned storefront or a multi-year transformation program. Established retailers often have substantial revenue opportunities hidden inside their existing customer journey: unsuccessful searches, unclear availability, weak product information, poorly timed delivery costs and missed basket-building opportunities. These problems may appear small in isolation. At scale,…
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View Article: eCommerce Structured Data: How to Build an Advanced Schema Implementation
Structured data is one of the highest-value technical improvements an eCommerce retailer can make to its website. It is also frequently underdone. Many eCommerce websites have some structured data. A standard theme, SEO plugin or commerce platform might automatically output a Product schema containing a product name, price and availability. Technically, structured data is present.…
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View Article: eCommerce Product Filters: How to Build Better Category Page Filtering
Product filters are one of the most important product discovery tools on an eCommerce website. They are also surprisingly easy to get wrong. A retailer with 2,000 products in a category may technically have excellent products, competitive pricing and strong availability. But if a customer cannot quickly reduce those 2,000 products to the 12 that…
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View Article: AI Product Data: The Competitive Advantage Retailers Are Missing
Artificial Intelligence is changing how customers discover, evaluate and purchase products. While much of the conversation has centred around ChatGPT, AI shopping assistants and automated customer service, many retailers are overlooking the factor that will determine who succeeds in this new era. It is not the AI platform. It is not the commerce platform. It…
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View Article: Why Is My eCommerce Store Running Slow?
A slow eCommerce website doesn’t just frustrate customers. It costs you sales. Whether you’re running Shopify, Adobe Commerce, BigCommerce, WooCommerce or another platform, website performance has a direct impact on conversion rates, customer satisfaction and search visibility. Even if your products, pricing and marketing are excellent, a slow website can undermine the entire customer experience.…
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View Article: Why Is Your Online Revenue Flat? 10 Reasons Your eCommerce Store Has Stalled (And What to Do About It)
If your online revenue has plateaued, you’re not alone. Many retailers and manufacturers experience periods where online sales simply stop growing. Traffic may still be coming to the site. Orders are still being placed. Marketing spend continues. Yet month after month, revenue barely moves. The immediate reaction is often to increase advertising budgets, redesign the…
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View Article: How to Add AI Search to Your eCommerce Website
Search has always been one of the most important functions of an eCommerce website. For retailers with hundreds, thousands or even hundreds of thousands of products, it is often the fastest path between a customer arriving on a website and finding the product they want to buy. But traditional eCommerce search has a fundamental limitation.…
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View Article: How AI Is Changing B2B Buying (And What Your eCommerce Platform Needs to Do About It)
For the past two decades, B2B eCommerce has largely been about one thing: making it easier for existing customers to place orders online. The priorities were straightforward. Integrate with the ERP. Display customer-specific pricing. Provide account history. Enable repeat ordering. If your platform delivered these fundamentals well, you were considered ahead of the market. Today,…
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View Article: How to Structure Product Categories for eCommerce Success
Most eCommerce businesses invest heavily in their website, ERP integration and marketing, yet one of the most important foundations is often overlooked. Product category architecture. Poor category structures make it harder for customers to find products, reduce search visibility, confuse AI search engines and increase the complexity of managing large product catalogues. The reality is…
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View Article: How to Get Your Products Recommended by ChatGPT
Consumers are increasingly using ChatGPT to research products, compare alternatives and decide what to buy. Instead of searching for a particular product name, they can describe a need: ChatGPT can interpret these requirements, research suitable products and present recommendations. For retailers, this creates a new product-discovery channel—and a new visibility challenge. There is no switch…
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View Article: The Complete Guide to eCommerce Product Data
Your Product Data Is More Important Than Your eCommerce Platform When businesses begin planning an eCommerce project, most of the discussion centres around selecting the right platform. Should you choose Shopify or Adobe Commerce? Should you implement a new ERP integration? Should you invest in a Product Information Management (PIM) system? While these are all…
