Category: eCommerce Strategy
Explore expert eCommerce strategy insights from OSE covering digital transformation, platform selection, business cases, ROI, customer experience, B2B commerce, growth strategies and practical advice to help organisations plan, justify and deliver successful eCommerce initiatives.
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View Article: Pronto Xi vs MYOB Acumatica for eCommerce: Which ERP Is Right for Your Business?
Selecting the right ERP therefore has implications well beyond accounting. It influences how effectively your eCommerce platform can scale, how easily new sales channels can be introduced, and how efficiently your team can fulfil customer orders. Two ERP platforms frequently considered by Australian wholesalers, manufacturers and retailers are Pronto Xi and MYOB Acumatica. Enterprise Resource…
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View Article: How to Use Customer Data to Drive Repeat Revenue with Klaviyo
The problem is rarely that the data does not exist. The problem is that it is not always connected, structured or used in a way that changes the customer experience. For many retailers, this creates a gap between what the business knows about its customers and how it communicates with them. Most retailers are not…
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View Article: Shopify Plus vs Adobe Commerce for Multi-Store Retailers
Choosing an eCommerce platform becomes more complicated when a retailer operates multiple stores, brands, regions or fulfilment locations. Both Shopify Plus and Adobe Commerce support large multi-store retail operations. However, the two platforms approach multi-store commerce very differently. Shopify Plus generally prioritises operational simplicity, rapid deployment and a managed SaaS environment. Adobe Commerce provides a…
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View Article: How to Choose the Best Platform for Multi-Store eCommerce
As businesses grow, a single eCommerce website is often no longer enough. You may acquire new brands, expand internationally, launch dedicated B2B portals, or separate retail and wholesale operations. Before long, you’re managing multiple storefronts that all need to share products, inventory, customer data and backend systems. At this point, the challenge is no longer…
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View Article: How to Choose an eCommerce Platform for Microsoft Dynamics 365 Finance & Supply Chain Management
Microsoft Dynamics 365 Finance & Supply Chain Management is one of the world’s leading enterprise ERP platforms. It powers complex manufacturers, distributors, wholesalers and retailers that often operate across multiple countries, warehouses and legal entities. When organisations running Dynamics 365 begin planning an eCommerce project, one of the biggest decisions isn’t how to integrate their…
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View Article: Commerce Vision vs Shopify Plus: Which Platform Is Right for Your Wholesale Businesses?
For many Australian wholesalers and manufacturers, Commerce Vision has been a trusted B2B eCommerce platform for many years. It offers deep trade functionality and has powered online ordering for businesses across industries including industrial supplies, electrical, automotive, manufacturing and wholesale distribution. However, the B2B commerce landscape has changed dramatically over the past decade. Shopify has…
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View Article: How to Migrate from Magento Open Source to Adobe Commerce: The Complete Guide
For many businesses, Magento Open Source has been a reliable eCommerce platform for years. However, as online operations become more sophisticated, many organisations reach a point where maintaining a heavily customised Magento environment becomes increasingly expensive and difficult to scale. Adobe Commerce provides a natural migration path, allowing businesses to retain the flexibility of the…
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View Article: How to Integrate Apparel21 with Shopify: The Complete Guide
Fashion retailers and wholesalers increasingly expect their ERP and eCommerce platform to work together seamlessly. Customers want accurate stock availability, up-to-date pricing, fast order fulfilment and a consistent buying experience across every channel. For businesses using Apparel21, integrating with Shopify can provide a modern, scalable eCommerce platform while allowing Apparel21 to remain the operational backbone…
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View Article: How to Calculate the Total Cost of Ownership (TCO) of an eCommerce Platform
When businesses evaluate a new eCommerce platform, the conversation often begins with implementation costs or software licence fees. While these are important, they only represent a small part of the overall investment. The real cost of an eCommerce platform is measured over many years, not on the day it goes live. This is known as…
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View Article: Enterprise eCommerce Platform Requirements: The Complete Buyer’s Checklist
Choosing an enterprise eCommerce platform is one of the most significant technology decisions a retailer, wholesaler or manufacturer will make. The right platform becomes the foundation of your digital business for many years. The wrong platform can result in costly customisations, operational inefficiencies, frustrated customers and expensive replatforming projects only a few years later. While…
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View Article: How to Choose the Right eCommerce Platform for Your ERP
Selecting an eCommerce platform is no longer just a marketing decision. For most established retailers, wholesalers and manufacturers, the ERP system already manages the core of the business, including inventory, pricing, purchasing, warehousing, customer accounts and financials. The eCommerce platform becomes another critical business application that must work seamlessly with that ERP. Unfortunately, many businesses…
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View Article: How to Get Your Products Found in AI Search
Traditional search engine optimisation (SEO) is no longer the only way customers discover products online. Increasingly, shoppers are asking questions directly to AI-powered search platforms like ChatGPT, Google AI Overviews, Google Gemini, Perplexity and Microsoft Copilot. Rather than returning a list of websites, these platforms generate answers, recommend products and cite retailers they consider authoritative.…
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View Article: How to Integrate SAP Business One with Shopify: The Complete Guide
Enterprise retailers, wholesalers and manufacturers increasingly expect their eCommerce platform to operate as a seamless extension of their ERP. If your business uses SAP Business One, integrating it with Shopify can automate critical business processes, improve customer experiences and eliminate the manual administration that often limits growth. At OSE, we’ve delivered complex ERP integrations for…
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View Article: How to Get Your Products Recommended by ChatGPT
Consumers are increasingly using ChatGPT to research products, compare alternatives and decide what to buy. Instead of searching for a particular product name, they can describe a need: ChatGPT can interpret these requirements, research suitable products and present recommendations. For retailers, this creates a new product-discovery channel—and a new visibility challenge. There is no switch…
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View Article: The Complete Guide to eCommerce Product Data
Your Product Data Is More Important Than Your eCommerce Platform When businesses begin planning an eCommerce project, most of the discussion centres around selecting the right platform. Should you choose Shopify or Adobe Commerce? Should you implement a new ERP integration? Should you invest in a Product Information Management (PIM) system? While these are all…
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View Article: ERP Integration for B2B eCommerce: The Complete Guide
For many B2B businesses, launching a new eCommerce platform is not primarily a website project. It is an operational integration project. The online experience may be delivered through Shopify Plus, Adobe Commerce or another eCommerce platform, but much of the information required to serve customers already exists elsewhere. Products, inventory, customer accounts, contract pricing, credit…
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View Article: The True Cost of Maintaining a Legacy eCommerce Platform
Many businesses continue operating on legacy eCommerce platforms because “they still work.” Orders continue flowing. Customers can still buy products. Staff know how the system operates. Replacing the platform feels expensive, disruptive and difficult to justify. Yet the biggest cost of a legacy platform is rarely visible on a balance sheet. Over time, ageing commerce…
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View Article: How to Choose an eCommerce Platform for Microsoft Dynamics 365 Business Central
For businesses using Microsoft Dynamics 365 Business Central, selecting the right eCommerce platform is one of the most important technology decisions you’ll make. While Business Central provides a comprehensive ERP for finance, inventory, purchasing, warehousing and operations, it is not designed to deliver the modern online buying experience customers expect. The role of your eCommerce…
