Category: eCommerce Insights
Technology is evolving rapidly. Stay ahead with insights from our team on eCommerce, AI, cloud and digital transformation covering the strategies, platforms and innovations shaping modern business today.
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View Article: AEM Assets for eCommerce: Better Product Content, Less Manual Work
A product launch can involve hundreds of images, several videos and a collection of supporting documents. Add different brands, markets and sales channels, and keeping that content organised becomes a substantial operational task. Your creative team needs to know which files are approved. Merchandisers need to associate the right images with the right products. Marketing…
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View Article: eCommerce Replatforming Guide: Platforms, Agencies, Costs and Timelines
eCommerce replatforming means moving your online store to a different commerce platform. It can improve customer experience, simplify operations and give your business room to grow. It also requires careful decisions about investment, technology and the people responsible for delivery. A successful move starts with a clear business case. Before comparing platforms or requesting proposals,…
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View Article: Adobe Commerce as a Cloud Service: OSE’s ACCS Review
Recently, our team spent several days in Sydney with Adobe’s Head of Product, exploring Adobe Commerce as a Cloud Service (ACCS). It was an opportunity to look closely at the product, discuss its architecture and understand what Adobe’s approach means for the businesses we work with. We came away incredibly impressed. The storefront speed was…
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View Article: Why Your B2B Customers Still Order by Phone and How to Move Them Online
Your B2B eCommerce portal is live. Customers can browse products, check their account pricing and place orders whenever they need to. Yet the phones keep ringing, purchase orders arrive by email, and your team continues entering orders manually. It can be tempting to assume customers simply prefer the old way. However, low adoption deserves a…
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View Article: How Much Does B2B eCommerce Cost? A Guide to Platforms, ERP Integration and Implementation
For wholesalers, manufacturers and distributors, the cost of B2B ecommerce extends beyond building a website. Your investment needs to cover the way customers buy, the systems that manage your business and the work required to connect them. A wholesale portal with a shared catalogue and straightforward ordering has a different scope from a platform that…
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View Article: What Should Your eCommerce Support Agreement Include? A Buyer’s Checklist
When your eCommerce store experiences a problem, the quality of your support agreement becomes immediately important. A checkout error may prevent customers from buying. An integration failure may stop orders reaching your ERP. Incorrect stock information may lead to overselling, cancellations and additional work for your customer service team. At that point, your business needs…
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View Article: How to Change eCommerce Agencies Without Disrupting Your Business.
Changing eCommerce agencies can feel like a significant operational risk. Your current agency may have built the website, configured its integrations and supported it for years. They understand the customisations, know where problems tend to occur and hold knowledge your internal team may not have. Even when the relationship is no longer working, staying can…
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View Article: Order tracking: keeping customers informed after checkout
A customer completes a purchase, receives an order confirmation and starts looking forward to delivery. For the merchant, the work shifts to processing, fulfilment and dispatch. For the customer, a new set of questions begins. Has my order been processed? Has it left the warehouse? When will it arrive? How clearly a business answers these…
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View Article: Mobile Product Pages: Helping Customers Buy on a Smaller Screen
A customer arrives on your product page after tapping a search result, an advertisement or a link shared by a friend. They are interested enough to take a closer look, but they still have questions. Is this the right product? Which size or configuration do they need? What does it cost? When will it arrive?…
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View Article: Mobile Navigation: Helping Shoppers Find the Right Product Faster
A customer opens your store on their phone with a product in mind. They might know exactly what they want, have a general idea or need help understanding the available options. Your navigation needs to support each of those starting points. For eCommerce merchants, mobile navigation influences how easily customers move from interest to a…
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View Article: Inventory Accuracy: Connecting your Online Store, Warehouse and ERP
A customer places an order for a product marked “in stock.” Payment is accepted, confirmation arrives and the customer expects delivery within the advertised timeframe. Then the warehouse discovers that the item is unavailable. Someone needs to investigate the discrepancy, contact the customer and arrange a replacement, backorder or refund. What appeared to be a…
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View Article: Customer Accounts: Giving Shoppers a Reason to Sign In
A customer account should make shopping easier each time someone returns. For the shopper, that might mean checking an order, finding a saved product, updating a delivery address or choosing which messages they receive. For the merchant, it creates an opportunity to provide a more consistent experience across purchases and service interactions. The value depends…
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View Article: The Hidden Cost of Manual Work in eCommerce
An online store can accept orders around the clock, yet the business behind it may still depend on spreadsheets, copied information and staff moving between systems. An order arrives through the website. Someone enters it into the ERP. Another person checks stock, adjusts a delivery charge or confirms the customer’s pricing. Later, the warehouse sends…
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View Article: B2B eCommerce Pricing: Connecting contracts, customer price groups and your ERP
For B2B merchants, the price displayed online is part of a commercial relationship that may have taken years to establish. A trade customer might receive a standard discount across most products, negotiated prices on selected items and additional savings when ordering in volume. A national account might have different arrangements for individual branches. Another customer…
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View Article: Shop Pay and the Shop app: extending your Shopify store beyond the website
For ecommerce merchants, getting a customer onto your website is only part of the job. Making checkout easy, keeping customers informed about delivery and giving them reasons to return all contribute to a successful store. These moments are often treated as separate activities: marketing brings people in, checkout handles the transaction and customer service deals…
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View Article: How to choose a B2B eCommerce agency: 7 questions to ask before you commit
Choosing a B2B ecommerce agency means finding a team that understands your products, your operations and the way your customers buy. For wholesalers, manufacturers and distributors, an online store may need to support negotiated pricing, complex catalogues, credit accounts and repeat orders. It also needs to work with the systems and people already running the…
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View Article: How to Choose the Right eCommerce Search Engine
Search is one of the highest-intent areas of an eCommerce website. A customer who types a product name, part number, brand or problem into the search box is not casually browsing. They are telling you what they want. That makes search a commercial system, not simply a website feature. The right eCommerce search engine can…
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View Article: B2B eCommerce Trends: How AI Is Changing Online Buying
B2B eCommerce is entering another major period of change. Over the past decade, wholesalers, manufacturers and distributors have focused on moving customers away from telephone calls, emails and manually processed orders. The objective was relatively straightforward: give business customers a convenient way to browse products, view account pricing and place orders online. Simply accepting orders…
