Category: Shopify

eCommerce replatforming means moving your online store to a different commerce platform. It can improve customer experience, simplify operations and give your business room to grow. It also requires careful decisions about investment, technology and the people responsible for delivery. A successful move starts with a clear business case. Before comparing platforms or requesting proposals,…

Changing eCommerce agencies can feel like a significant operational risk. Your current agency may have built the website, configured its integrations and supported it for years. They understand the customisations, know where problems tend to occur and hold knowledge your internal team may not have. Even when the relationship is no longer working, staying can…

A customer arrives on your product page after tapping a search result, an advertisement or a link shared by a friend. They are interested enough to take a closer look, but they still have questions. Is this the right product? Which size or configuration do they need? What does it cost? When will it arrive?…

A customer opens your store on their phone with a product in mind. They might know exactly what they want, have a general idea or need help understanding the available options. Your navigation needs to support each of those starting points. For eCommerce merchants, mobile navigation influences how easily customers move from interest to a…

The checkout is one of the most commercially important parts of an eCommerce website. A retailer can invest heavily in advertising, content, product photography, merchandising and customer acquisition, only to lose the sale during the final few minutes of the buying journey. Unexpected costs, unnecessary form fields, missing payment methods or a confusing delivery experience…

The final stages of an eCommerce checkout carry enormous commercial weight. A customer may have spent twenty minutes researching products, comparing options and building their cart. Yet the sale can still be lost when they are asked to find a credit card, enter payment details, complete a long address form or create an account. Google…

Every additional step in an eCommerce checkout creates another opportunity for the customer to leave. Customers may abandon because they cannot find their card, do not want to create an account, struggle to enter information on a mobile device or encounter a payment method they do not trust. Even highly motivated customers can be lost…

A customer buys a pair of leggings online and chooses to collect them from your store. When they arrive, their order is ready. A team member offers a fitting room, helps them confirm the size and shows them a matching top. They leave with an outfit, confidence in their purchase and a reason to return.…

A struggling eCommerce store is rarely a lost cause. In many cases, the business has strong products, loyal customers and a recognisable brand. The underlying opportunity is still there. What is missing is an eCommerce platform capable of converting that opportunity into revenue. Poor performance can become normal surprisingly quickly. Conversion rates remain low. Development…

Apple Pay is often treated as a convenient payment button for customers using an iPhone. For eCommerce merchants, however, it can provide much more than a faster way to enter card details. Apple Pay supports streamlined product-page purchases, shipping selection, recurring payments, pre-orders, automatic account reloads and order tracking through Apple Wallet. Its payment sheet…

For an eCommerce retailer with multiple physical locations, a store finder can be one of the most commercially valuable parts of the website. Yet many retailers treat it as little more than a map. Enter your postcode. Find the nearest pin. Get an address. That solves one problem, but it misses a much larger opportunity.…