Shopify Insights
Shopify insights for B2B and B2C retailers growing on Shopify and Shopify Plus, covering platform strategy, integrations, performance, UX and scale.
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eCommerce Replatforming Guide: Platforms, Agencies, Costs and Timelines
Read insight: eCommerce Replatforming Guide: Platforms, Agencies, Costs and TimelineseCommerce replatforming means moving your online store to a different commerce platform. It can improve customer experience, simplify operations and give your business room to grow. It also requires careful…
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How to Change eCommerce Agencies Without Disrupting Your Business.
Read insight: How to Change eCommerce Agencies Without Disrupting Your Business.Changing eCommerce agencies can feel like a significant operational risk. Your current agency may have built the website, configured its integrations and supported it for years. They understand the customisations,…
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Order tracking: keeping customers informed after checkout
Read insight: Order tracking: keeping customers informed after checkoutA customer completes a purchase, receives an order confirmation and starts looking forward to delivery. For the merchant, the work shifts to processing, fulfilment and dispatch. For the customer, a…
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Mobile Product Pages: Helping Customers Buy on a Smaller Screen
Read insight: Mobile Product Pages: Helping Customers Buy on a Smaller ScreenA customer arrives on your product page after tapping a search result, an advertisement or a link shared by a friend. They are interested enough to take a closer look,…
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Mobile Navigation: Helping Shoppers Find the Right Product Faster
Read insight: Mobile Navigation: Helping Shoppers Find the Right Product FasterA customer opens your store on their phone with a product in mind. They might know exactly what they want, have a general idea or need help understanding the available…
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Customer Accounts: Giving Shoppers a Reason to Sign In
Read insight: Customer Accounts: Giving Shoppers a Reason to Sign InA customer account should make shopping easier each time someone returns. For the shopper, that might mean checking an order, finding a saved product, updating a delivery address or choosing…
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B2B eCommerce Pricing: Connecting contracts, customer price groups and your ERP
Read insight: B2B eCommerce Pricing: Connecting contracts, customer price groups and your ERPFor B2B merchants, the price displayed online is part of a commercial relationship that may have taken years to establish. A trade customer might receive a standard discount across most…
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Shop Pay and the Shop app: extending your Shopify store beyond the website
Read insight: Shop Pay and the Shop app: extending your Shopify store beyond the websiteFor ecommerce merchants, getting a customer onto your website is only part of the job. Making checkout easy, keeping customers informed about delivery and giving them reasons to return all…
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The Ultimate Guide to eCommerce Checkout Design: Faster Payments, Higher Conversion and Fewer Abandoned Carts
Read insight: The Ultimate Guide to eCommerce Checkout Design: Faster Payments, Higher Conversion and Fewer Abandoned CartsThe checkout is one of the most commercially important parts of an eCommerce website. A retailer can invest heavily in advertising, content, product photography, merchandising and customer acquisition, only to…
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How Much Does a B2B eCommerce Portal Cost in Australia?
Read insight: How Much Does a B2B eCommerce Portal Cost in Australia?A modern B2B eCommerce portal can transform how a wholesaler, manufacturer or distributor serves its customers. It can reduce manual order entry, provide 24-hour account access, improve pricing accuracy and…
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Google Pay for eCommerce: How to Reduce Checkout Friction and Increase Conversion
Read insight: Google Pay for eCommerce: How to Reduce Checkout Friction and Increase ConversionThe final stages of an eCommerce checkout carry enormous commercial weight. A customer may have spent twenty minutes researching products, comparing options and building their cart. Yet the sale can…
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The Ultimate Guide to Express Checkout for eCommerce
Read insight: The Ultimate Guide to Express Checkout for eCommerceEvery additional step in an eCommerce checkout creates another opportunity for the customer to leave. Customers may abandon because they cannot find their card, do not want to create an…
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Click & Collect Masterclass: Turn Online Orders Into In-Store Revenue
Read insight: Click & Collect Masterclass: Turn Online Orders Into In-Store RevenueA customer buys a pair of leggings online and chooses to collect them from your store. When they arrive, their order is ready. A team member offers a fitting room,…
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How to Turn Around a Struggling eCommerce Store
Read insight: How to Turn Around a Struggling eCommerce StoreA struggling eCommerce store is rarely a lost cause. In many cases, the business has strong products, loyal customers and a recognisable brand. The underlying opportunity is still there. What…
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B2B eCommerce for Sports Brands, Wholesalers and Distributors
Read insight: B2B eCommerce for Sports Brands, Wholesalers and DistributorsThe sporting goods industry has traditionally relied on sales representatives, emailed spreadsheets, PDF catalogues and phone-based ordering to manage wholesale customers. While these processes may work for a small customer…
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Apple Pay Features Every eCommerce Merchant Should Know
Read insight: Apple Pay Features Every eCommerce Merchant Should KnowApple Pay is often treated as a convenient payment button for customers using an iPhone. For eCommerce merchants, however, it can provide much more than a faster way to enter…
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eCommerce Product Filters: How to Build Better Category Page Filtering
Read insight: eCommerce Product Filters: How to Build Better Category Page FilteringProduct filters are one of the most important product discovery tools on an eCommerce website. They are also surprisingly easy to get wrong. A retailer with 2,000 products in a…
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How to Build the Ultimate eCommerce Store Finder
Read insight: How to Build the Ultimate eCommerce Store FinderFor an eCommerce retailer with multiple physical locations, a store finder can be one of the most commercially valuable parts of the website. Yet many retailers treat it as little…