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eCommerce Insights
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When Your ERP Integration Fails: How to Prevent Lost Orders, Incorrect Prices and Stock Errors
Read insight: When Your ERP Integration Fails: How to Prevent Lost Orders, Incorrect Prices and Stock ErrorsThe website accepts an order, the customer receives a confirmation, and the warehouse never sees it. Or a trade buyer signs in to find yesterday’s price while the sales team…
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Selling into New Zealand: Extend Your Australian Store or Build a Separate Site?
Read insight: Selling into New Zealand: Extend Your Australian Store or Build a Separate Site?Should an Australian business extend its existing online store into New Zealand or launch a separate site? Compare the operating models, customer experience, fulfilment and integration requirements.
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B2B Ordering: Extend Your Existing Website or Build a Separate Portal?
Read insight: B2B Ordering: Extend Your Existing Website or Build a Separate Portal?Your wholesale customers want to order online. Your business already has a website. Should you add trade ordering to that site, or create a dedicated B2B portal? For manufacturers, distributors…
What’s your next eCommerce challenge?
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What Does an eCommerce Discovery Workshop Actually Deliver?
Read insight: What Does an eCommerce Discovery Workshop Actually Deliver?One of the first questions businesses ask when embarking on an eCommerce project is: “What exactly is a Discovery Workshop?” It’s a fair question. Almost every agency talks about discovery,…
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How AI Is Changing B2B Buying (And What Your eCommerce Platform Needs to Do About It)
Read insight: How AI Is Changing B2B Buying (And What Your eCommerce Platform Needs to Do About It)For the past two decades, B2B eCommerce has largely been about one thing: making it easier for existing customers to place orders online. The priorities were straightforward. Integrate with the…
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The Biggest Mistakes Manufacturers Make When Building a B2B eCommerce Portal
Read insight: The Biggest Mistakes Manufacturers Make When Building a B2B eCommerce PortalFor many manufacturers, investing in a B2B eCommerce portal represents one of the most significant digital transformation projects they’ll undertake. Done well, a modern B2B portal can streamline operations, improve…
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The Complete Guide to Gift Card Strategy for eCommerce Retailers
Read insight: The Complete Guide to Gift Card Strategy for eCommerce RetailersGift cards are often treated as a simple feature that B2C commerce platform typically offer. In reality, they’re one of the most effective revenue drivers available to retailers. Across the…
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How to Structure Product Categories for eCommerce Success
Read insight: How to Structure Product Categories for eCommerce SuccessMost eCommerce businesses invest heavily in their website, ERP integration and marketing, yet one of the most important foundations is often overlooked. Product category architecture. Poor category structures make it…
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How to Use Customer Data to Drive Repeat Revenue with Klaviyo
Read insight: How to Use Customer Data to Drive Repeat Revenue with KlaviyoThe problem is rarely that the data does not exist. The problem is that it is not always connected, structured or used in a way that changes the customer experience.…