Category: Klaviyo
Practical Klaviyo insights for retailers looking to improve email, SMS, customer segmentation, automation, retention and revenue from owned channels.
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View Article: The Revenue Retailers Are Missing Inside Their Existing Customer Database
For many retailers, growth has traditionally meant finding more customers. More traffic. More advertising. More campaigns. More new customer acquisition. That approach still matters, but it is becoming harder to rely on alone. Customer acquisition costs remain high. Competition for attention is intense. Privacy changes have made targeting less predictable. At the same time, consumers…
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View Article: How AI Is Helping Retailers Increase Customer Lifetime Value Without Increasing Marketing Spend
Artificial Intelligence is dominating conversations across the retail industry. Much of the focus has been on productivity, content generation and automation. While these are valuable applications, the biggest opportunity for retailers may lie elsewhere. AI is giving businesses the ability to better understand their customers, deliver more relevant experiences and increase Customer Lifetime Value without…
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View Article: Customer Acquisition Is Getting More Expensive.
The Smartest Retailers Have Already Changed Strategy. Advertising costs are rising. Privacy changes have made customer targeting more challenging. Artificial Intelligence is reshaping customer expectations. While many retailers continue to focus on acquiring new customers, the businesses pulling ahead are increasingly investing in something else: building stronger relationships with the customers they already have. Customer…
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View Article: 5 Customer Journey Mistakes That Are Costing Retailers Repeat Revenue
Most retailers invest heavily in acquiring new customers. Far fewer invest the same energy into what happens after the first purchase. Yet it’s often those post-purcMost retailers invest heavily in acquiring new customers. Far fewer invest the same energy into what happens after the first purchase. Yet it’s often those post-purchase experiences that determine whether…
