The final stages of an eCommerce checkout carry enormous commercial weight. A customer may have spent twenty minutes researching products, comparing options and building their cart. Yet the sale can still be lost when they are asked to find a credit card, enter payment details, complete a long address form or create an account. Google…
Every additional step in an eCommerce checkout creates another opportunity for the customer to leave. Customers may abandon because they cannot find their card, do not want to create an account, struggle to enter information on a mobile device or encounter a payment method they do not trust. Even highly motivated customers can be lost…
A customer buys a pair of leggings online and chooses to collect them from your store. When they arrive, their order is ready. A team member offers a fitting room, helps them confirm the size and shows them a matching top. They leave with an outfit, confidence in their purchase and a reason to return.…
With Black Friday approaching, there’s still time to improve your store’s shopping experience. The best place to start is the journey customers will take from your campaign to checkout. Can they find the offer? Understand the product? See what delivery will cost? Complete their purchase on a phone? Small problems at these points can undermine…
A struggling eCommerce store is rarely a lost cause. In many cases, the business has strong products, loyal customers and a recognisable brand. The underlying opportunity is still there. What is missing is an eCommerce platform capable of converting that opportunity into revenue. Poor performance can become normal surprisingly quickly. Conversion rates remain low. Development…
Pet retail is uniquely suited to eCommerce. Customers frequently purchase the same food, litter, medication, treats and care products. Many households own more than one pet, creating multiple recurring needs. Physical stores provide convenience, advice and access to services, while online channels give customers greater choice and easier ways to manage regular purchases. For major…