Author: ose-admin
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View Article: eCommerce Structured Data: How to Build an Advanced Schema Implementation
Structured data is one of the highest-value technical improvements an eCommerce retailer can make to its website. It is also frequently underdone. Many eCommerce websites have some structured data. A standard theme, SEO plugin or commerce platform might automatically output a Product schema containing a product name, price and availability. Technically, structured data is present.…
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View Article: Omnichannel Retail Checklist: How to Build a Seamless Customer Experience
Omnichannel retail sounds simple in principle. Customers should be able to browse, purchase, receive and return products however they choose, whether that happens online, in a store, through a marketplace or across multiple channels. Delivering that experience reliably is considerably harder. True omnichannel retail requires commerce, ERP, POS, inventory, customer data, fulfilment and physical stores…
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View Article: eCommerce Product Filters: How to Build Better Category Page Filtering
Product filters are one of the most important product discovery tools on an eCommerce website. They are also surprisingly easy to get wrong. A retailer with 2,000 products in a category may technically have excellent products, competitive pricing and strong availability. But if a customer cannot quickly reduce those 2,000 products to the 12 that…
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View Article: How to Build the Ultimate eCommerce Store Finder
For an eCommerce retailer with multiple physical locations, a store finder can be one of the most commercially valuable parts of the website. Yet many retailers treat it as little more than a map. Enter your postcode. Find the nearest pin. Get an address. That solves one problem, but it misses a much larger opportunity.…
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View Article: The Biggest eCommerce Challenges Facing Electrical and Consumer Electronics Retailers
From national retailers like JB Hi-Fi, Harvey Norman and The Good Guys to specialist camera stores, computer retailers, audio specialists and independent consumer electronics businesses across Australia and New Zealand, today’s eCommerce landscape is more competitive than ever. Whether you’re selling televisions, laptops, cameras, drones, appliances, networking equipment or premium audio systems, customers expect an…
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View Article: How to Build the Best Loyalty Program for Your Business
Customer acquisition has never been more competitive. Rising advertising costs, increased consumer choice and changing shopping habits mean that attracting a new customer is only half the battle. The businesses that consistently outperform their competitors are those that give customers a compelling reason to return again and again. That is where a well-designed loyalty program…
