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Author: ose-admin
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View Article: Mobile Navigation: Helping Shoppers Find the Right Product Faster
A customer opens your store on their phone with a product in mind. They might know exactly what they want, have a general idea or need help understanding the available options. Your navigation needs to support each of those starting points. For eCommerce merchants, mobile navigation influences how easily customers move from interest to a…
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View Article: Inventory Accuracy: Connecting your Online Store, Warehouse and ERP
A customer places an order for a product marked “in stock.” Payment is accepted, confirmation arrives and the customer expects delivery within the advertised timeframe. Then the warehouse discovers that the item is unavailable. Someone needs to investigate the discrepancy, contact the customer and arrange a replacement, backorder or refund. What appeared to be a…
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View Article: Customer Accounts: Giving Shoppers a Reason to Sign In
A customer account should make shopping easier each time someone returns. For the shopper, that might mean checking an order, finding a saved product, updating a delivery address or choosing which messages they receive. For the merchant, it creates an opportunity to provide a more consistent experience across purchases and service interactions. The value depends…
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View Article: The Hidden Cost of Manual Work in eCommerce
An online store can accept orders around the clock, yet the business behind it may still depend on spreadsheets, copied information and staff moving between systems. An order arrives through the website. Someone enters it into the ERP. Another person checks stock, adjusts a delivery charge or confirms the customer’s pricing. Later, the warehouse sends…
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View Article: B2B eCommerce Pricing: Connecting contracts, customer price groups and your ERP
For B2B merchants, the price displayed online is part of a commercial relationship that may have taken years to establish. A trade customer might receive a standard discount across most products, negotiated prices on selected items and additional savings when ordering in volume. A national account might have different arrangements for individual branches. Another customer…
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View Article: Shop Pay and the Shop app: extending your Shopify store beyond the website
For ecommerce merchants, getting a customer onto your website is only part of the job. Making checkout easy, keeping customers informed about delivery and giving them reasons to return all contribute to a successful store. These moments are often treated as separate activities: marketing brings people in, checkout handles the transaction and customer service deals…
