Choosing an enterprise eCommerce platform is one of the most significant technology decisions a retailer, wholesaler or manufacturer will make. The right platform becomes the foundation of your digital business for many years. The wrong platform can result in costly customisations, operational inefficiencies, frustrated customers and expensive replatforming projects only a few years later. While…
Selecting an eCommerce platform is no longer just a marketing decision. For most established retailers, wholesalers and manufacturers, the ERP system already manages the core of the business, including inventory, pricing, purchasing, warehousing, customer accounts and financials. The eCommerce platform becomes another critical business application that must work seamlessly with that ERP. Unfortunately, many businesses…
Traditional search engine optimisation (SEO) is no longer the only way customers discover products online. Increasingly, shoppers are asking questions directly to AI-powered search platforms like ChatGPT, Google AI Overviews, Google Gemini, Perplexity and Microsoft Copilot. Rather than returning a list of websites, these platforms generate answers, recommend products and cite retailers they consider authoritative.…
Enterprise retailers, wholesalers and manufacturers increasingly expect their eCommerce platform to operate as a seamless extension of their ERP. If your business uses SAP Business One, integrating it with Shopify can automate critical business processes, improve customer experiences and eliminate the manual administration that often limits growth. At OSE, we’ve delivered complex ERP integrations for…
Consumers are increasingly using ChatGPT to research products, compare alternatives and decide what to buy. Instead of searching for a particular product name, they can describe a need: ChatGPT can interpret these requirements, research suitable products and present recommendations. For retailers, this creates a new product-discovery channel—and a new visibility challenge. There is no switch…
Your Product Data Is More Important Than Your eCommerce Platform When businesses begin planning an eCommerce project, most of the discussion centres around selecting the right platform. Should you choose Shopify or Adobe Commerce? Should you implement a new ERP integration? Should you invest in a Product Information Management (PIM) system? While these are all…
