A trade customer can find the right products online and still need help placing the order. The quantity may justify a negotiated price, the delivery needs may be unusual, or…
The website accepts an order, the customer receives a confirmation, and the warehouse never sees it. Or a trade buyer signs in to find yesterday’s price while the sales team…
Should an Australian business extend its existing online store into New Zealand or launch a separate site? Compare the operating models, customer experience, fulfilment and integration requirements.
Omnichannel retail sounds simple in principle. Customers should be able to browse, purchase, receive and return products however they choose, whether that happens online, in a store, through a marketplace…
Product filters are one of the most important product discovery tools on an eCommerce website. They are also surprisingly easy to get wrong. A retailer with 2,000 products in a…
For an eCommerce retailer with multiple physical locations, a store finder can be one of the most commercially valuable parts of the website. Yet many retailers treat it as little…
From national retailers like JB Hi-Fi, Harvey Norman and The Good Guys to specialist camera stores, computer retailers, audio specialists and independent consumer electronics businesses across Australia and New Zealand,…
Customer acquisition has never been more competitive. Rising advertising costs, increased consumer choice and changing shopping habits mean that attracting a new customer is only half the battle. The businesses…
Artificial Intelligence is changing how customers discover, evaluate and purchase products. While much of the conversation has centred around ChatGPT, AI shopping assistants and automated customer service, many retailers are…