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eCommerce Insights
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B2B Quotes Online: When Customers Need More Than an ‘Add to Cart’ Button
Read insight: B2B Quotes Online: When Customers Need More Than an ‘Add to Cart’ ButtonA trade customer can find the right products online and still need help placing the order. The quantity may justify a negotiated price, the delivery needs may be unusual, or…
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When Your ERP Integration Fails: How to Prevent Lost Orders, Incorrect Prices and Stock Errors
Read insight: When Your ERP Integration Fails: How to Prevent Lost Orders, Incorrect Prices and Stock ErrorsThe website accepts an order, the customer receives a confirmation, and the warehouse never sees it. Or a trade buyer signs in to find yesterday’s price while the sales team…
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Selling into New Zealand: Extend Your Australian Store or Build a Separate Site?
Read insight: Selling into New Zealand: Extend Your Australian Store or Build a Separate Site?Should an Australian business extend its existing online store into New Zealand or launch a separate site? Compare the operating models, customer experience, fulfilment and integration requirements.
What’s your next eCommerce challenge?
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Click & Collect Masterclass: Turn Online Orders Into In-Store Revenue
Read insight: Click & Collect Masterclass: Turn Online Orders Into In-Store RevenueA customer buys a pair of leggings online and chooses to collect them from your store. When they arrive, their order is ready. A team member offers a fitting room,…
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Last-Minute Black Friday Optimisations: 10 Changes You Can Make This Week
Read insight: Last-Minute Black Friday Optimisations: 10 Changes You Can Make This WeekWith Black Friday approaching, there’s still time to improve your store’s shopping experience. The best place to start is the journey customers will take from your campaign to checkout. Can…
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How to Turn Around a Struggling eCommerce Store
Read insight: How to Turn Around a Struggling eCommerce StoreA struggling eCommerce store is rarely a lost cause. In many cases, the business has strong products, loyal customers and a recognisable brand. The underlying opportunity is still there. What…
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The Ultimate eCommerce Strategy for Pet Retailers
Read insight: The Ultimate eCommerce Strategy for Pet RetailersPet retail is uniquely suited to eCommerce. Customers frequently purchase the same food, litter, medication, treats and care products. Many households own more than one pet, creating multiple recurring needs.…
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B2B eCommerce for Sports Brands, Wholesalers and Distributors
Read insight: B2B eCommerce for Sports Brands, Wholesalers and DistributorsThe sporting goods industry has traditionally relied on sales representatives, emailed spreadsheets, PDF catalogues and phone-based ordering to manage wholesale customers. While these processes may work for a small customer…
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Why Your eCommerce Project Failed
Read insight: Why Your eCommerce Project FailedAn eCommerce project rarely fails because of one bad design decision or a single technical mistake. More often, failure begins much earlier. The project starts without enough discovery, success is…