Adobe Commerce and Pronto Integration: A Guide for Complex B2B and B2C Businesses

For many Australian wholesalers, distributors, manufacturers and retailers, Pronto Xi has been the operational backbone of their business for years.

Pronto manages inventory, customer accounts, pricing, purchasing, warehousing, fulfilment and financial operations across genuinely complex environments. For businesses with hundreds of accounts-based customers, multi-location warehousing and deeply customised pricing structures, Pronto has assisted allowed them to build their entire operations around it.

At the same time, customer expectations online have shifted significantly.

Buyers — whether they’re trade customers placing wholesale orders or end consumers shopping direct — expect accurate stock, personalised pricing and a seamless digital experience. This is where Adobe Commerce and Pronto Xi become a powerful combination.

Adobe Commerce provides the flexibility to deliver sophisticated online buying experiences for both B2B and B2C customers. Pronto Xi manages the business-critical operational processes behind the scenes. When integrated correctly, the two platforms work in concert — each doing what it was designed for, with information moving cleanly between platforms.

Done well, this integration reduces manual administration, improves customer experience and creates a foundation for scalable digital commerce. Done poorly, it creates data conflicts, frustrated customers and operational headaches that can take years to untangle.

With this in mind, this guide covers what a well-built integration looks like, the data flows that matter most, best practices that protect long-term stability including the monitoring tools that help you stay on top of it all.

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Why these two platforms work well together

It’s worth being clear about something from the start.

Adobe Commerce and Pronto Xi are not competitors. They solve different problems, and the most successful implementations treat them that way.

Adobe Commerce is the customer experience layer. It handles product discovery, search, merchandising, checkout, B2B self-service, account management and the digital experience your customers interact with every day.

Pronto Xi is the system of record. It holds the truth about your inventory, your customer accounts, your pricing structures, your order fulfilment processes and your financial data.

The integration between them is the bridge — the mechanism that keeps both systems aligned, that pushes the right information to the right place at the right time, and that ensures what a customer sees online reflects the reality of what’s happening in your warehouse.

When that bridge is built properly, both platforms perform better. When it isn’t, neither does.

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What data flows between Adobe Commerce and Pronto Xi

The specific data flows in any integration will depend on your business, but most implementations involve a consistent set of touchpoints relating to product and catalogue data.

In most Pronto Xi environments, the ERP is the source of truth for product data. Product codes, descriptions, units of measure, weights, dimensions and category structures are created and maintained there.

The integration pushes this information into Adobe Commerce, where it forms the foundation of the online catalogue. Adobe Commerce then adds the merchandising layer — enriched descriptions, images, videos, attributes and the SEO metadata that helps customers find the products they’re seeking.

The important thing is establishing which system owns what. Pronto Xi owns the operational product record. Adobe Commerce owns the customer-facing presentation. Defining that boundary clearly at the outset prevents data conflicts later.

Inventory synchronisation

Accurate stock availability is one of the most fundamental requirements of any eCommerce integration.

Customers who add a product to their cart and discover at checkout or after placing an order that it’s out of stock are subject to a poor customer experience. Businesses that consistently oversell face fulfilment pressure, customer service overhead and margin erosion.

Most integrations synchronise available stock from Pronto Xi to Adobe Commerce, either in real time or on a scheduled frequency. Businesses with multiple warehouses need to make additional decisions: do customers see total available stock across all locations, or stock from a specific warehouse? Does click-and-collect availability need to be handled separately from standard dispatch?

These aren’t technical questions. They’re business decisions that need to be made before integration development begins.

Customer account synchronisation

For B2B businesses in particular, customer account data is the foundation of their commerce experience.

Pronto Xi holds customer records including account codes, contact details, shipping addresses, billing addresses, account status, credit limits and trading terms. Adobe Commerce needs access to this information and provide it to customers with accurate account management, address books and order history.

The integration typically synchronises this data in both directions, managing when new customers are created in Adobe Commerce through to Pronto Xi, and account changes in the ERP flowing back to the website.

Pricing synchronisation

Pricing is almost always the most complex area of any Pronto Xi integration.

Many businesses running Pronto Xi have pricing structures that have evolved over years of operation. Customer-specific pricing, contract rates, volume break pricing, promotional pricing and account-based discounting are common and need to be replicated accurately online.

Adobe Commerce’s B2B functionality supports customer-specific catalogues and pricing, but the logic that drives those prices needs to come from Pronto Xi. Getting this right requires a thorough understanding of how your pricing model works in the ERP before a single line of integration code is written.

An incorrect price displayed online isn’t just a customer experience issue. For businesses with contract accounts, it can create real commercial risk.

Order synchronisation

When a customer places an order on Adobe Commerce, that transaction needs to flow into Pronto Xi for fulfilment.

This typically involves creating a sales order in Pronto Xi from the Adobe Commerce order data, triggering the pick, pack and despatch process, then pushing fulfilment updates and tracking numbers, despatch confirmations and invoices back to Adobe Commerce for the customer to see.

The reliability of this flow is critical. A missed or duplicated order isn’t an edge case to be managed manually. It’s an operational failure that needs to be caught and resolved automatically.

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Common integration challenges

While the benefits of a well-designed integration between Pronto and Adobe Commerce are significant, ERP integrations require careful planning.

Most integration challenges don’t show up at launch. They emerge months or years later when systems are upgraded, business requirements evolve or transaction volumes increase. Understanding where the friction points typically lie is the best preparation.

Pricing complexity

Customer-specific pricing in Pronto Xi is often far more complex than it appears from the outside. Businesses that have been managing pricing manually for years have frequently accumulated edge cases, exceptions and workarounds that aren’t obvious until you try to systematise them.

Budget time for a thorough pricing discovery process. It will save considerably more time and cost later.

Data quality

Data quality issues in Pronto Xi create data quality issues on Adobe Commerce. Product records with missing attributes, customer accounts with inconsistent structures, pricing tables with conflicting rules don’t get resolved by an integration. They get surfaced by it, usually at the worst possible time.

Undertaking a data audit before integration developments begins reduces implementation risk significantly.

Multiple warehouses

Businesses operating across several locations must determine how inventory availability should be displayed online. That’s a business decision, not a technical one, and it needs to be made clearly before development begins. Aligning Adobe Commerce’s MSI (Inventory) service with Pronto will support this business logic.

Business rules

Every business running Pronto Xi has developed system rules over time. From pricing logic, to approval workflows, credit management, special fulfilment processes, and customer-specific exceptions.

These rules exist in the heads of your operations team and in the configuration of your ERP. They often aren’t formally documented anywhere. Before integration development begins, they need to be surfaced. Undocumented rules discovered mid-implementation change scope, extend timelines and add cost. Discovered after go-live, they cause operational incidents.

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Integration best practices for long-term stability

This is where many integrations fall short — and where the difference between a reliable integration and a fragile one is most clearly visible.

Building a connection that works in a controlled test environment is relatively straightforward. Building one that holds up under real-world conditions such as peak trading periods, concurrent users, data exceptions, API timeouts, partial failures and platform upgrades is a different challenge entirely.

Prioritise API-based integrations

Where possible, integrations should be built on supported APIs rather than file-based imports or legacy data exchange methods.

Modern API integrations provide improved security, better scalability, greater flexibility and significantly easier troubleshooting. They also carry reduced upgrade risk when either platform releases a new version, with API-based integrations far more likely to remain stable than those built on file manipulation.

Using supported APIs also means both Adobe Commerce and Pronto Xi can continue to evolve without introducing unnecessary dependencies that break when something changes underneath them.

Stay current with platform versions

One of the most overlooked aspects of any ERP and eCommerce integration is platform currency.

Businesses often delay upgrades due to concerns about cost, disruption or compatibility. The result is that both platforms gradually fall behind their supported release versions, and the integration built against older API specifications becomes increasingly difficult to maintain.

Running outdated versions of either platform introduces security vulnerabilities, performance limitations, integration constraints and compatibility challenges with third-party services that may no longer support older API versions.

Maintaining current versions of both Adobe Commerce and Pronto Xi ensures access to the latest API enhancements, security patches, performance improvements and vendor-supported integration patterns. An upgrade strategy should always be considered as part of your integration planning and not be treated as something to deal with later.

Adobe Commerce in particular has an active release cycle. The platform’s modern API layer centres on GraphQL for many use cases alongside REST, and staying current ensures your integration can take advantage of these improvements rather than being locked to deprecated endpoints.

Design for failure and recovery

Every integration will fail at some point. An API endpoint will time out. A product record will have missing or corrupt data. An order will arrive with a field combination that wasn’t anticipated in the original design.

The goal is not to eliminate every possible error. The goal is to ensure errors are detected, logged and resolved quickly without requiring a customer to call before you know something went wrong.

A well-built integration includes automated retry mechanisms for transient failures, comprehensive error logging with full transaction context, data validation before processing, clear alerting when failures cross a defined threshold, and documented recovery procedures for persistent issues.

Failed operations should be caught, the reason for failure logged, and retry logic should handle recoverable cases automatically. Persistent failures — where retrying won’t fix the underlying problem should be escalated for human review without blocking the rest of the processing queue.

Build idempotent operations

An idempotent operation is one that can be safely executed multiple times without producing unintended results.

In an integration context, this matters because messages can be delivered more than once. A network interruption can cause a message to be retried even when it was already processed. If the integration creates a new customer record every time it receives a create customer message, duplicate records accumulate. If it checks for an existing record and updates it when one is found, the outcome is consistent regardless of how many times the message arrives.

Building idempotency in from the start is far easier than retrofitting it after duplicate records and orphaned orders have already created operational problems.

Establish a clear system of record

One of the most common causes of integration issues is ambiguity around data ownership.

Which system manages inventory? Where do pricing changes originate? Which platform controls customer records?

When this isn’t clearly defined, both systems can end up holding conflicting versions of the same data, and the integration has no reliable way to resolve the conflict.

A successful integration defines a system of record for every data set. In most Adobe Commerce and Pronto Xi implementations, that looks like this:

Pronto Xi manages inventory, pricing and customer account records. These are operational data sets that the ERP is built to control.

Adobe Commerce manages the customer experience, content and merchandising. Product descriptions, images, categories, promotions and the online catalogue presentation belong to the commerce platform.

Clearly defined ownership reduces data conflicts, simplifies troubleshooting and makes it significantly easier to onboard new team members and support partners over time.

Implement monitoring and observability

Visibility is critical once an integration moves into production.

Many businesses only discover integration issues after a customer reports incorrect inventory or a missing order. By that point, the problem has often been occurring for hours and the operational and customer experience impact has already occurred.

Best-practice integrations implement proactive monitoring and alerting so that failures are identified before they affect customers.

For Adobe Commerce merchants, one of the most valuable tools available is NewRelic which is included with your software license package.

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Leveraging NewRelic for integration monitoring

NewRelic is an application performance monitoring platform, and it is included with Adobe Commerce Cloud infrastructure. If you’re running Adobe Commerce, you already have access to it. Many businesses either don’t realise this or haven’t configured it to get meaningful value from it.

What NewRelic gives you

At its most fundamental, NewRelic gives you real-time visibility into what is happening inside your Adobe Commerce application. Response times, error rates, slow queries, failed transactions — all of it is captured and surfaced through dashboards, alerts and detailed traces.

For a Pronto Xi integration specifically, NewRelic is valuable in several distinct ways.

Error detection before customers notice. Integration failures often manifest as application-layer errors. From a failed API call to Pronto Xi, an exception thrown during order processing, or a timeout during inventory synchronisation. NewRelic captures these with full stack traces, meaning you can identify and investigate a failure within minutes rather than learning about it via a customer complaint.

Transaction tracing. NewRelic allows you to trace a request from the front-end of Adobe Commerce through to back-end processes, including integration calls. If a customer experiences a slow checkout, you can see exactly where time is being spent — whether the bottleneck is a database query, a slow API response from Pronto Xi, or something in the integration layer between them.

Performance monitoring. NewRelic tracks API performance and integration response times over time. A degradation in Pronto Xi API response times, perhaps related to a database performance issue or a large batch process running in the background, will be visible in NewRelic before it becomes a customer-facing problem.

Alerting. NewRelic’s alerting capability lets you define thresholds and receive notifications when something falls outside expected parameters. A spike in integration error rate, a drop in order processing success, or an unusually slow API response can all trigger alerts, giving your team the opportunity to investigate before customers are affected.

Performance baselines. Over time, NewRelic builds a picture of what normal looks like for your integration. That baseline makes anomalies visible. A spike in error rate after a Pronto Xi upgrade, for example, is far easier to identify and correlate when you have historical performance data to compare against.

Getting the most from NewRelic

Access to NewRelic comes with your Adobe Commerce Cloud subscription, but access alone doesn’t deliver value. A few things are worth doing early.

Build custom dashboards that surface the metrics most relevant to your integration. From error rates on specific API endpoints, to order synchronisation success rates, and inventory update latency. The default dashboards are a starting point, not a complete monitoring solution.

Configure alert policies for your critical integration flows and remember to install the NewRelic app on your smartphone (iOS and Android) for quick notifications. Order synchronisation failures in particular should trigger an immediate notification. A missed order means a missed delivery, and the sooner it’s caught the easier it is to resolve without affecting the customer.

Use deployment markers whenever you release an integration update. NewRelic allows you to annotate your performance data with deployment events, so any change in error rates or response times can be directly correlated with the release that preceded it. This dramatically reduces the time to diagnose issues after a deployment.

Review the error inbox regularly. NewRelic groups similar errors together and tracks their occurrence over time. An error that surfaces occasionally during testing but appears frequently in production is a warning sign — and NewRelic makes it easy to spot that pattern before it becomes an incident.

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Plan for future business growth

An integration should not only support current requirements. It should support where the business is heading.

Many organisations that integrate Adobe Commerce and Pronto Xi today will eventually introduce additional websites, B2B portals, international expansion, marketplace integrations, warehouse management systems, marketing automation platforms or customer data platforms.

Building a flexible API-first integration architecture from the beginning makes future expansion significantly more straightforward and cost-effective. The alternative, a tightly coupled integration built only with today’s requirements in mind typically requires partial or full reconstruction when the business changes direction.

The questions worth asking at the design stage are not just “what do we need this integration to do today?” but also “what might we need it to support in two or three years?” The answers should shape the architecture decisions made now.

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Supporting complex B2B commerce

One of Adobe Commerce’s genuine strengths is its native B2B functionality, and for businesses running Pronto Xi, it’s often what drives the decision to invest in a proper integration in the first place.

The B2B features that matter most in a Pronto Xi integration context are the ones that replicate and in many cases improve on the manual processes that currently happen through phone calls, emails and spreadsheets.

Company accounts and buyer management allow multiple contacts within a single organisation to place orders, with role-based permissions controlling who can view pricing, submit orders and approve purchases.

Customer-specific catalogues mean B2B customers only see the products available to them, at the pricing they’re entitled to. This is particularly important for businesses with exclusive product ranges or contractual supply agreements.

Request for quote functionality allows customers to submit quote requests that feed through to Pronto Xi pricing workflows, rather than requiring a phone call or email chain.

Purchase order workflows allow customers with internal approval processes to submit POs against their Pronto Xi account, with integration endpoints managing the reconciliation between online orders and ERP transactions.

When these capabilities are connected to the pricing and account data in Pronto Xi, the result is a self-service environment that reduces the administrative burden on internal teams while giving customers a better experience than the manual processes they replaced.

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A practical integration checklist

Before beginning an integration project, businesses should document:

• Current data flows and where data originates in each system.
• System of record decisions including which platform owns inventory, pricing, customer accounts and product data.
• Product data requirements and completeness of product records in Pronto Xi
• Inventory management processes relating to single warehouse, multi-warehouse, click-and-collect, backorder rules.
• Customer account structures and B2B trading relationships.
• Pricing models, customer-specific pricing, contract rates, volume discounts, promotional pricing.
• Order workflows from placement through to fulfilment and invoicing.
• Third-party systems that connect to either platform including freight providers, payment gateways, warehouse management systems, marketing platforms.
• Business-specific rules and exceptions that have developed over time and aren’t formally documented.
• Platform versions are up to date including any security patches.

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What a successful integration delivers

Organisations that implement this integration well and maintain it over time typically see meaningful improvements across several areas.

Order processing becomes faster and more reliable. Orders placed on Adobe Commerce flow into Pronto Xi without manual intervention, pick and pack begins sooner and customers receive their goods faster.

Administrative overhead drops. The manual processes that currently bridge the gap between the website and the ERP such as re-keying orders, manually updating stock, emailing customers with pricing information are replaced by automated data flows.

Customer experience improves. Customers see accurate stock, receive correct pricing and have visibility into their order status without needing to call. B2B customers can manage their account, place orders and review their history at any time.

Errors are caught early. With NewRelic monitoring properly configured, integration failures are identified before they affect customers rather than after.

The platform scales. A well-built integration on modern API foundations grows with the business. New warehouses, new product ranges, new customer segments, new channels — these can be accommodated within the existing architecture rather than requiring a rebuild.

The real value of a well-designed integration isn’t what it does at launch. It’s the operational resilience and business continuity it provides over years of growth and change.

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Frequently Asked Questions