Evolving a Multi-Brand Commerce Platform for PSI Importers
Discover how OSE partners with PSI Importers to support a unified Adobe Commerce platform spanning wholesale and consumer channels across a growing multi-brand distributor environment.
PSI Importers is a leading Australian distributor of premium cycling, action sports and lifestyle brands, managing both wholesale and direct-to-consumer digital channels across a diverse product portfolio.
The business represents globally recognised brands including Fox Racing, ABUS, SRAM, Zipp, Rockshox, Cannondale and more recently Quad Lock.
OSE has partnered with PSI Importers for more than eight years, supporting the ongoing evolution of the business’s digital commerce ecosystem as its brand portfolio, operational complexity and customer expectations continue to grow.
Over this period, OSE has designed and continues to enhance multiple Adobe Commerce environments including B2C experiences for key brands and a comprehensive B2B portal supporting wholesale operations. These platforms are supported by complex middleware integrations with the Infor M3 ERP, enabling scalable catalogue management, structured pricing models and reliable order workflows across a multi-brand distributor environment.
Today, OSE provides ongoing platform optimisation, feature development and 24/7 operational support, helping PSI Importers adapt its digital capabilities as the business continues to mature.
Operating as a national distributor for multiple global brands introduces a distinct level of digital commerce complexity. PSI Importers must support both wholesale trading relationships and direct-to-consumer brand experiences, each with different expectations around pricing, catalogue visibility and purchasing workflows.
As the business expanded its brand portfolio and digital presence, the commerce environment needed to evolve to accommodate growing product ranges, structured wholesale pricing models and increasing demand for reliable online ordering from retail partners.
At the same time, consumer-facing experiences for brands such as Fox Racing required high-performance storefronts capable of supporting marketing activity, seasonal catalogue updates and strong brand presentation. Balancing these B2C requirements alongside the operational needs of wholesale distribution created ongoing architectural and integration challenges.
Deep alignment with the Infor M3 ERP was also critical. Product data, inventory management, pricing logic and order processing workflows all depended on reliable synchronisation between operational systems and customer-facing commerce platforms.
Rather than being addressed through a single transformation initiative, these challenges required a sustained and adaptive approach. The digital ecosystem needed to evolve progressively as PSI Importers’ distribution model matured and new brands were introduced into the portfolio.
OSE designed and continues to evolve a unified commerce architecture on Adobe Commerce, structured as a single platform instance supporting multiple brand websites alongside PSI Importers’ wholesale portal.
This approach enables centralised platform governance while allowing individual brands to maintain distinct storefront experiences aligned with their positioning and customer expectations. B2C environments such as Fox Racing operate alongside PSI Importers’ B2B capabilities within the same architectural framework, reducing duplication while supporting scalability across the distributor’s expanding portfolio.
A core component of the solution is a sophisticated middleware layer integrating the commerce platform with the Infor M3 ERP. This integration manages catalogue synchronisation, structured wholesale pricing, inventory visibility and order processing workflows across both consumer and trade channels.
By maintaining a single instance architecture, PSI Importers benefits from consistent performance optimisation, shared feature development and streamlined operational management. At the same time, the platform supports the introduction of new brands and evolving digital requirements without requiring fundamental architectural change.
OSE continues to refine this environment through ongoing feature enhancement, performance engineering and integration optimisation, ensuring the platform remains aligned with PSI Importers’ operational complexity and growth trajectory.
Maintaining consistent platform performance and operational reliability has been a critical requirement throughout PSI Importers’ digital evolution. As both wholesale ordering volumes and consumer traffic have grown, the commerce environment has needed to support increasing catalogue scale, complex pricing logic and peak demand periods driven by brand campaigns and seasonal activity.
OSE has implemented continuous performance optimisation across the Adobe Commerce platform, refining caching strategies, catalogue indexing processes and infrastructure alignment to ensure stable customer experiences across both B2B and B2C channels.
Operational resilience is particularly important in a distributor environment where retail partners depend on reliable online ordering workflows. By maintaining close integration with Infor M3 and proactively monitoring platform behaviour, OSE helps minimise disruption and supports predictable order processing across PSI Importers’ multi-brand ecosystem.
The single-instance architecture also enables shared performance improvements and coordinated feature releases, allowing enhancements delivered for one brand or channel to benefit the broader platform. This approach supports long-term scalability while reducing technical overhead as PSI Importers continues to expand its digital footprint.
Through more than eight years of continuous platform evolution, PSI Importers has established a mature digital commerce capability capable of supporting both wholesale distribution and direct-to-consumer brand experiences at scale.
The unified Adobe Commerce architecture enables the business to manage a growing portfolio of international brands while maintaining consistent operational workflows, structured pricing models and reliable online ordering for retail partners.
For consumer-facing environments such as Fox Racing, the platform provides high-performance storefront experiences aligned with brand expectations, supporting marketing activity, catalogue expansion and seasonal campaign execution.
The deep integration with Infor M3 ensures that inventory visibility, product data and order processing remain closely aligned with core operational systems. This reduces manual intervention and supports more predictable fulfilment outcomes across both B2B and B2C channels.
Importantly, the platform has enabled PSI Importers to introduce new brands and expand its digital footprint without requiring fundamental architectural change. This flexibility has allowed the business to adapt its commerce strategy as market conditions and distribution models continue to evolve.
Together, these capabilities provide PSI Importers with a scalable and resilient foundation for ongoing growth across its multi-brand ecosystem.