Category: MarTech

Artificial Intelligence is dominating conversations across the retail industry. Much of the focus has been on productivity, content generation and automation. While these are valuable applications, the biggest opportunity for retailers may lie elsewhere. AI is giving businesses the ability to better understand their customers, deliver more relevant experiences and increase Customer Lifetime Value without…

The Smartest Retailers Have Already Changed Strategy. Advertising costs are rising. Privacy changes have made customer targeting more challenging. Artificial Intelligence is reshaping customer expectations. While many retailers continue to focus on acquiring new customers, the businesses pulling ahead are increasingly investing in something else: building stronger relationships with the customers they already have. Customer…

Most retailers invest heavily in acquiring new customers. Far fewer invest the same energy into what happens after the first purchase. Yet it’s often those post-purcMost retailers invest heavily in acquiring new customers. Far fewer invest the same energy into what happens after the first purchase. Yet it’s often those post-purchase experiences that determine whether…