Pedders Suspension & Brakes B2C Commerce Case Study
Discover how OSE built a modern Adobe Commerce B2C experience for Pedders Suspension & Brakes, connecting vehicle fitment, product discovery and local store engagement nationwide.
150% Increase in service enquiries
Pedders Suspension & Brakes experiences a significant increase in $28 Brakes, Steering & Suspension check enquiries following the release of their new site.
Franchise network endorsement
Across their extensive franchise network, the new Pedders online experience was widely applauded for delivering over and above franchisee expectations.
Deep omni-channel Pronto integration
OSE integrated Adobe Commerce with multiple instances of Pronto across the Pedders business achieving previously impossible omni-channel usability.
Visual refresh of a leading Australian brand
OSE worked extensively to deliver a simple yet sophisticated digital solution for a brand with rich history and a lot of complexity.
Pedders Suspension & Brakes operates a national network of more than 120 retail locations, providing suspension, braking and steering solutions alongside a wide range of automotive services.
To better support customers researching products and booking services online, the business required a modern B2C commerce experience capable of connecting vehicle compatibility, product discovery and local store engagement within a single digital journey.
OSE partnered with Pedders Suspension & Brakes to design and deliver a new platform on Adobe Commerce, focused on improving search visibility, simplifying the user experience and enabling scalable service booking across the national store network.
The project centred on creating a fast-loading, intuitive and professionally presented digital experience that reflects the strength of the Pedders brand while supporting customers throughout the process of researching, selecting and booking automotive services.
Delivering a seamless B2C experience for an automotive retail and service network presents unique complexity. Customers researching suspension, braking and steering solutions often need to understand compatibility with their specific vehicle before making a purchasing or booking decision.
The existing digital experience in place at Pedders digital did not fully support this behaviour. Product discovery pathways were fragmented, vehicle fitment information was not always surfaced at the right point in the journey, and customers lacked a clear and intuitive way to move from research to booking a service at their preferred store location.
At the same time, the platform needed to support engagement across a national network of more than 120 stores. This required improved store discovery, clearer service workflows and stronger integration between product information, service availability and local engagement.
There was also an opportunity to improve overall search visibility, performance and brand presentation. The digital experience needed to better reflect the professionalism and technical expertise of Pedders Suspension & Brakes while supporting customers in making confident purchasing and service decisions.
The project therefore focused on delivering a modern B2C commerce environment capable of simplifying product discovery, enabling vehicle-based navigation and strengthening the pathway from online research to in-store service engagement.
OSE designed and delivered a new B2C commerce platform on Adobe Commerce, implementing an architecture capable of supporting both product discovery and service engagement across Pedders Suspension & Brakes’ national retail network.
A key component of the solution was deep integration with the PartsDB vehicle fitment service, enabling customers to use a dedicated “Set My Vehicle” feature to quickly identify products compatible with their specific make and model. This functionality significantly reduced friction in the purchasing journey while improving confidence in product selection.
To further enhance product discovery, OSE implemented advanced on-site search using UNBXD. This provided improved relevance across product, vehicle and service-related queries, helping customers locate suitable solutions more efficiently while supporting catalogue scalability.
The platform also integrated with the Pronto ERP to ensure alignment between online product data, pricing and operational workflows across both head office and individual store locations. This integration supported more consistent customer experiences while enabling scalable management of the national catalogue.
A comprehensive store finder experience was delivered to help customers identify nearby locations, supported by extensive service booking functionality covering a wide range of Pedders’ offerings. This enabled a seamless transition from online research to in-store engagement.
To support customer education and purchasing confidence, OSE also implemented structured buying guides and enriched content experiences across key product and service categories. These enhancements contributed to both improved usability and stronger search visibility.
The resulting platform provides a fast, scalable and professionally presented digital experience aligned with the expectations of modern automotive consumers.
Improving search visibility and on-site performance was a core objective of the new platform. Automotive product and service searches are highly competitive, requiring strong technical foundations and clear content structures to capture demand effectively.
OSE implemented an extensive technical SEO uplift across the Adobe Commerce environment, including advanced structured data schemas and a refined internal linking strategy designed to strengthen the discoverability of product, vehicle and service content. These enhancements helped establish clearer relevance signals for search engines while supporting more efficient indexation across the catalogue.
On-site search relevance was further enhanced through the implementation of UNBXD, enabling more accurate matching of customer queries to compatible products and services. This supported faster product discovery and reduced friction throughout the customer journey.
Significant focus was also placed on performance engineering. The platform was optimised to deliver exceptionally fast page load speeds across both mobile and desktop devices, improving user engagement while supporting stronger search engine crawl efficiency.
Together, these improvements provided a robust technical foundation for sustained growth in organic visibility and customer interaction across the Pedders Suspension & Brakes digital ecosystem.
Following the launch of their new Adobe Commerce B2C platform, Pedders experienced significant uplift in service enquiry.
Following the launch of the new Adobe Commerce B2C platform, Pedders Suspension & Brakes experienced significant improvements in customer engagement and service enquiry performance.
One of the most notable outcomes was a 150% increase in Brake, Steering and Suspension Check enquiries, reflecting the effectiveness of the improved service booking pathways, vehicle-based product discovery and strengthened search visibility.
Customers were able to move more confidently from online research to in-store engagement, supported by clearer fitment information, improved store discovery and a more intuitive service booking experience.
The new platform also delivered a substantial uplift in overall user experience and brand presentation. The refreshed digital environment better reflects the professionalism and technical expertise of the Pedders retail network, helping to build trust with customers researching automotive solutions online.
Combined with faster page performance, improved search relevance and structured content enhancements, the platform provides a scalable foundation for continued growth in digital engagement and service demand across the national store network.
The Pedders Suspension & Brakes engagement was delivered through close collaboration between OSE and the broader Pedders digital and operational teams.
By aligning platform architecture with customer journey design, store engagement requirements and service workflows, the project delivered a modern B2C commerce environment capable of supporting both product discovery and service demand across a national retail network.
OSE continues to support Pedders Suspension & Brakes through ongoing platform optimisation, feature enhancement and performance refinement, ensuring the commerce experience evolves alongside changing customer expectations and business priorities.
The engagement demonstrates OSE’s capability in delivering integration-led commerce platforms that extend beyond traditional online retail, helping businesses connect digital research with real-world store engagement at scale.