Our SEO, GEO & Localised Search Framework
Effective search visibility requires more than keyword optimisation. Our framework is designed to align technical foundations, content, data, and geographic intent into a single, scalable strategy that adapts to how modern customers search.
We begin with deep discovery across your platform, products, locations, and customer intent. From there, we architect a search strategy that connects on-site SEO, structured data, local signals, and AI-readiness — ensuring your brand is discoverable across search engines, maps, and emerging AI-powered experiences.
This framework allows us to prioritise high-intent opportunities, reduce reliance on paid media, and deliver measurable, long-term organic growth.
SEO Foundations & Technical Excellence
Strong search performance starts with a technically sound foundation. Without it, even the best content and link strategies fail to scale. At OSE, we focus on building SEO foundations that support long-term growth, platform flexibility, and future search evolution.
Our approach covers site architecture, crawl efficiency, indexation control, page performance, and structured data implementation. We ensure your eCommerce platform is optimised for both search engines and users — from clean URL structures and internal linking to Core Web Vitals and schema readiness.
By embedding SEO into the technical architecture of your site, we create a resilient foundation that improves visibility, supports localisation, and enables AI-driven discovery.
GEO & Local Search Optimisation
Modern search results are increasingly shaped by geography, proximity, and local intent. Customers see different results based on where they are, how they search, and what they need in the moment. Capturing this demand requires more than basic location pages or map listings.
At OSE, we optimise geographic visibility across search engines, map platforms, and local discovery surfaces. This includes location-based content strategies, Google Business Profile optimisation, structured location data, and consistent local signals across your digital ecosystem. The result is improved visibility in high-intent local searches and stronger performance in regionally personalised search results.
Content, Entities & AI Search Readiness
Search engines and AI platforms now evaluate brands through entities, relationships, and structured understanding — not just pages and keywords. Content must clearly communicate who you are, what you offer, and why your brand is authoritative across every search surface.
At OSE, we structure content around entities such as products, categories, locations, and brand attributes, supported by schema, internal linking, and consistent data signals. This approach improves visibility in traditional search results, AI-generated answers, and emerging discovery experiences, ensuring your content is understood, trusted, and surfaced where modern customers search.
Measurement, Attribution & Continuous Optimisation
Search performance must be measurable, transparent, and tied to real business outcomes. Rankings alone don’t tell the full story. At OSE, we focus on understanding how SEO, GEO and localised search contribute to traffic quality, conversions, and revenue growth.
We implement clear measurement frameworks covering search visibility, local performance, engagement, and conversion attribution. Using ongoing analysis and iteration, we continuously refine strategies based on real user behaviour, platform changes, and emerging search trends. This ensures your search marketing evolves alongside your business and the broader search landscape.