- Account-based experiences: Multiple buyers, approval hierarchies, and contract-specific pricing. Integrated business systems: Seamless connections to ERPs, CRMs, and inventory management platforms.
- Personalised ordering and reordering: Fast, frictionless workflows for high-volume repeat purchases.
- Complex pricing logic: Tiered, contract, or volume-based pricing displayed in real time.
- Quote and credit workflows: Support for on-account purchases and negotiated orders.
- Data-driven decision support: Advanced analytics to inform sales performance and forecasting.
At OSE, our B2B eCommerce agency support customers on Shopify Plus and Adobe Commerce. If you’re looking to discuss how you can deliver an innovative B2B solution, reach out to the team at OSE.
We specialise in developing feature-rich B2B eCommerce solutions, built for the demands of wholesale distribution.
Why Retailers Trust OSE as their B2B eCommerce Agency
At OSE, we work with B2B retailers to drive increased operational efficiency through best-practice B2B eCommerce development and consultative advisory.
- Adobe Commerce (Magento): OSE leverages Adobe Commerce expertise to design streamlined B2B workflows for quoting, pricing, and approvals.
- Shopify Plus B2B Enablement: Utilising Shopify’s expanding B2B feature set to deliver fast-to-market, scalable solutions.
- Systems Integration Expertise: From Cin7, NetSuite, and Microsoft Dynamics to MYOB, Pronto, and SAP: OSE delivers reliable ERP, PIM, and procurement integrations.
- Support-First Approach: Beyond launch, our Support Partnerships give B2B merchants predictable, proactive optimisation and guaranteed SLAs.
- Discovery & Strategy: We start with a comprehensive Discovery process designed to unearth business goals, operational requirements and inefficiencies.
- Platform Build or Optimisation: Utilising Adobe Commerce (Magento) or Shopify Plus, we’ll architect a fit-for-purpose solution designed to support your business requirements.
- Integration Services: We’ll implement highly performant integration services for your eCommerce store, connecting your ERP, PIM or OMS to your commerce platform.
- Ongoing Support: Continuous monitoring, optimisation, and enhancement of your B2B eCommerce store through the OSE Support Partnership program.
Why OSE?
The team at OSE understand B2B retailers, and what it takes to succeed in this vertical.
Challenges
B2B retailers face growing pressure to meet consumer service expectations online. This includes:
Many businesses selling B2B require the ability to offer pricing tiers, volume-based discounts, and offline payment methods. As product catalogues grow and customer counts increase, managing these variations at scale becomes impossible without a platform fit-for-purpose. At OSE, we work with retailers to ensure they’re selecting the right platform for their needs, both now and in the future.
Too often, wholesale businesses rely on manual entry and disconnected systems to manage inventory, fulfilment, and finance. This leads to costly delays and data errors. Properly architected system integration solutions and workflows are a must for a modern day B2B eCommerce retailer.
B2B buyers expect the same visibility as a B2C shopping experience when it comes to stock-levels. Without real-time access to product availability and shipping updates, B2B retailers risk losing customers, and offering a high quality of service. At OSE, we’re used to the complexities of B2B integrations, and can assist you to implement a solution that will work for your business.
Buyers want to manage their own accounts, reorder products, and track shipments without calling sales reps. If your platform doesn’t offer these features, your customers will look elsewhere. Taking the time to understand the requirements of your customer base, then putting in place supporting technologies, is a core offering at OSE.
For many wholesalers, quoting is still a manual process. A lack of digital tools for allowing customers to request a quote is well-documented point of friction in B2B. At OSE, we can assist you to implement both quote and instant purchase methods to ensure your customer base has the tools they need to engage with your business.