B2B eCommerce
Build or support your B2B eCommerce solution on Adobe Commerce or Shopify Plus.
Why B2B eCommerce Is Different
B2B commerce isn’t just retail with a different checkout. It requires platforms that can handle:
- Complex pricing structures, contracts, and tiered customer access
- Account-based ordering and approvals
- PunchOut catalogues and procurement workflows
- Large catalogues with highly structured product data
- Integration with ERP, WMS, and financial systems
OSE understands that B2B eCommerce platforms must be built for efficiency, accuracy, and scale — not just design.
We specialise in developing feature-rich B2B eCommerce platforms using Adobe Commerce and Shopify, custom-built for the unique demands of wholesale distribution.
Why Enterprise Retailers Choose OSE for B2B
- Adobe Commerce (Magento) Specialists: Deep experience in B2B extensions, customer segmentation, and enterprise-level workflows.
- Shopify Plus B2B Enablement: Leveraging Shopify’s expanding B2B feature set to deliver faster-to-market, scalable solutions.
- Systems Integration Experts: From Cin7, NetSuite, and Microsoft Dynamics to MYOB, Pronto, and SAP — OSE delivers reliable ERP, PIM, and procurement integrations.
- Support-First Approach: Beyond launch, our Support Partnerships give B2B merchants predictable, proactive optimisation and guaranteed SLAs.
How We Work With B2B Brands
- Discovery & Strategy: Understand your customer segments, pricing rules, workflows, and systems architecture.
- Platform Build or Optimisation: Utilising Adobe Commerce or Shopify Plus we can deliver an industry leading solution for your brand.
- Integration Implementation: ERP, PIM, PunchOut, or middleware connected seamlessly.
- Ongoing Support: Continuous monitoring, optimisation, and improvements through OSE Support Partnerships.
Modernise Your B2B Commerce With OSE
Whether you’re a wholesaler modernising legacy systems, a manufacturer expanding digital channels, or a distributor needing complex integrations, OSE is your long-term B2B commerce partner.
Why OSE?
Choosing the right eCommerce partner goes beyond design and development.
Proven Enterprise Experience
10+ years delivering eCommerce solutions for wholesalers, distributors, and retailers across Australia. Our track record spans B2B and B2C businesses with complex operational needs.
Integration Expertise
We specialise in connecting Adobe Commerce and Shopify Plus with ERP, PIM, CRM, and procurement systems. Where other agencies struggle, integration is our strength.
Multi-location Expertise
Do you maintain commerce inventory across multiple warehouses? If so, OSE can assist you to maintain real-time inventory across your ERP and commerce solution.
Challenges
Wholesalers and manufacturers face growing pressure to digitise their sales processes while meeting increasingly sophisticated customer expectations.
Many B2B businesses need to offer unique pricing, discounts, and payment terms to different customer groups. Managing this at scale can be difficult without a platform built for it.
Too often, wholesale businesses rely on manual entry and disconnected systems to manage inventory, fulfilment, and finance. This leads to costly delays and data errors.
B2B buyers expect the same visibility and convenience they’re used to from B2C. Without real-time access to product availability and shipping updates, you risk losing trust—and orders.
Buyers want to manage their own accounts, reorder products, and track shipments without calling sales reps. If your platform doesn’t offer these features, your customers will look elsewhere.
For many wholesalers, quoting is still a manual process. A lack of digital tools for request-for-quote (RFQ) workflows slows sales and reduces responsiveness.