AI Services for eCommerce
At OSE, we help retailers and B2B merchants harness artificial intelligence to transform how their eCommerce operations scale, search, and sell.
Our AI services are built around practical outcomes.
AI-Optimised Product Master Data
A high-performing eCommerce store starts with clean, complete, and categorised product data — but for many businesses, inconsistent naming conventions, missing fields, and legacy formatting hold back scale and automation.
We use AI models to analyse and classify product catalogues, auto-generate missing attributes, and suggest category refinements based on sales and search intent. For example, if you have thousands of SKUs missing meta descriptions, AI can generate SEO-friendly content automatically — consistent with brand tone and structure.
Looking to enhance your product master data? Talk to OSE.
AI-Enhanced eCommerce Searching
In eCommerce, if customers can’t find it, they won’t buy it. That’s why intelligent search is critical — and traditional keyword search isn’t enough. At OSE, we implement AI-enhanced search solutions that go beyond basic text matching to understand user intent, context, and behaviour.
Using AI-powered vector search and natural language processing (NLP), we help retailers offer more relevant, personalised search experiences — surfacing products based on synonyms, common misspellings, and trending global activity. This dramatically improves conversion rates, particularly for large or complex product catalogues.
If your current search experience leads to dead ends, low engagement, or poor mobile performance, OSE can help you build a strategic asset that your customers will thank you for.
AI Personalisation & Merchandising
These days customers expect an increasingly personalised shopping experience — and AI helps deliver that at scale. At OSE, we help businesses implement AI-driven personalisation and merchandising strategies that adapt content, offers, and recommendations in real time.
By analysing browsing behaviour, purchase history, and live session data, we can display dynamic content that feels tailored to each user — from product recommendations and upsell blocks to personalised pricing or messaging. AI can segment customers in real-time and predict likely next steps, allowing for smarter merchandising decisions without constant manual input.
At OSE we integrate AI-powered recommendation engines allowing our customers to offer greater shopping experiences. These systems work across channels — so your on-site experience, email campaigns, and retargeting ads all share the same intelligent logic.
AI Content Generation & Automation
Creating content at scale is one of the biggest bottlenecks for eCommerce teams. Whether it’s product descriptions, meta data, blog posts, or ad copy — the demand often outpaces available resources. That’s where AI-powered content generation from OSE comes in.
We help brands implement natural language generation (NLG) tools designed to create consistent, brand-aligned copy across product and marketing channels. AI can be trained to write product descriptions based on key attributes, automatically apply SEO rules, and even translate content for global markets — all while reducing manual effort and agency spend.
Our team also builds content generation workflows tied into your CMS or PIM systems, so updates can be made in bulk or triggered by backend changes. Combined with human QA, these tools allow your team to scale content production while maintaining accuracy and voice.