Data Analytics Consultancy
Turn data into growth. OSE helps eCommerce retailers harness analytics to unlock visibility, streamline decision making, and accelerate digital performance.
We blend technical precision with commercial understanding to help you go beyond dashboards and deliver data that drives real-world results.
Google Search Console Strategy
Google Search Console (GSC) is a powerful tool that, when managed strategically, helps retailers scale SEO and local visibility. As a service, we set up and optimise GSC accounts to track keyword rankings, crawl health, and structured data performance. Retailers benefit from insights on indexation, mobile usability, and Core Web Vitals—ensuring sites rank well and deliver seamless user experiences. By combining geo-targeting strategies, location-based reporting, and click-through optimisation, we drive higher visibility in competitive retail markets. Ongoing monitoring, issue resolution, and actionable reporting enable retailers to capture more organic traffic, boost store visibility, and scale their eCommerce growth sustainably.
Google Analytics Consultancy (Including GA4)
Google Analytics 4 (GA4) represents a fundamental shift in how digital customer behaviour is measured — and navigating it properly is essential. At OSE, we help brands get more from GA4 by setting up accurate tracking, custom event measurement, ecommerce funnel reporting, and strategic dashboards that align with business KPIs.
Whether you’re transitioning from Universal Analytics or need to audit your existing GA4 setup, our consultants provide the technical expertise and business logic to ensure your data is clean, meaningful, and actionable. We configure events, conversions, and custom dimensions to capture what truly matters — like checkout abandonment, repeat purchase behaviour, and campaign ROI.
We collaborate with internal teams, marketers, and agencies to ensure GA4 isn’t just tracking data — it’s delivering insights that drive smarter decisions across marketing, merchandising, and conversion strategy.
Master Data Consultancy
Clean, consistent product and customer data is the backbone of a successful eCommerce business — but it’s often the most overlooked. OSE specialises in eCommerce master data strategy, helping organisations bring structure and governance to the way product, pricing, inventory, and customer data flows between platforms.
Whether you’re using Adobe Commerce (Magento), Shopify, or a headless commerce setup, we audit and optimise your master data models to ensure consistency across your ERP, PIM, CRM, and marketing systems. Our consultants help you define naming conventions, implement product taxonomy standards, and eliminate duplicate or incomplete data that slows down operations and hurts conversion.
We also provide custom reporting frameworks that pull from multiple data sources, providing business intelligence dashboards tailored to how your teams work — from sales performance to inventory heatmaps.
Professional Data Monitoring and Analytics Tools
At OSE, we prioritise the stability and performance of every eCommerce store we support. By leveraging New Relic alongside a suite of advanced data analytics tools, we continuously monitor site performance, transaction flows, and server health to detect issues before they impact customers. These services provide real-time insights into error rates, load times, and user behaviours, enabling our team to act quickly and effectively. Combined with our proactive 24/7 support model, OSE ensures uninterrupted operability, minimised downtime, and the confidence that your digital storefront is always performing at its peak — even during the busiest trading periods.
Driving Insights through AI
OSE leverages the power of AI to help businesses unlock hidden patterns, automate reporting, and create new value from their data. Whether you’re looking to apply natural language processing, intelligent recommendations, or predictive forecasting, we help you take advantage of cloud-based tools like AWS or the OpenAI API suite to supercharge your analytics capabilities.
Our team integrates AI-driven services into your existing workflows, enabling smarter product categorisation, customer segmentation, content generation, and anomaly detection across eCommerce systems. From utilising AI to flag pricing inconsistencies, forecast sales volumes, or generate automated product descriptions based on performance data, our team are highly skilled in the use of AI to develop and train automated solutions designed to drive increased sales across your commerce solution.
Let us show you how to turn your data from a static asset into a proactive growth engine via AI.