Why SMEs are outsourcing their CMS management
Rapid growth is often regarded as a good problem to have when you’re running an SME. Growth is good for business; and when it’s rapid it usually means you’re doing something (really) right and the market loves you for it.
But rapid growth can cause major headaches for SME operations when they outgrow their core business capabilities and support for those systems and services begins to lack. Technology that once worked may now be overwhelmed, potentially adding barriers to efficient work practices. Staffing and resourcing issues may have reached a critical point where you now need to consider options for expansion. Regardless of your current stage in the growth cycle, these are issues that will likely affect your SME at some point.
In this article we’ll look at why many SMEs are opting to outsource their CMS management and provide some tips on how to choose a CMS partner.
The advantages of your Content Management System
We’ve talked about this before on the OSE blog – 10 reasons why your SME can’t survive without a CMS – but before we delve into why SMEs are outsourcing their CMS management, a quick recap of the advantages of using a content management system (CMS) is in order.
More than just a website, a CMS is an online platform that brings together your online channels using a single system. For anyone interacting with your business, using a CMS such as Squiz Matrix ensures your communication channels are easy to find and easy to use. On the business side, everything is simpler, faster and more cost effective when you use an integrated CMS. You can access flexible templates to create websites more readily, spend less time on site maintenance, benefit from improved system security and accessibility, deliver more consistent and flexible content marketing, and enable greater engagement with your brand.
Sydney’s Macquarie University has put together an excellent list of the advantages of using a single CMS (OSE has partnered with Macquarie University on various Squiz Matrix CMS projects so we’re thrilled to see them list so many benefits.) All in all, they advocate using a CMS to achieve better results with less effort. So why not just hire people to set up and manage your CMS internally?
Hiring in-house staff can be difficult (and expensive)
The need to hire more staff is one of the positive signs that a business is doing well. However, transitioning to a business with more staff has inherent problems. Cost is a big one. According to SEEK, it can cost around $70,000 for SMEs to bring on a new staff member and conduct a comprehensive induction. That’s a lot of money. But according to the experts, investing in the recruitment process is really important if you want your people to stick around (and avoid going through the induction process with replacements every few months).
As temping as it is to hire people quickly when you need a solution to a technological problem (e.g. web development), without the right skills or cultural fit, you could be doing more damage to your business than good.
Working with an external CMS partner is one way to limit your costs and internal disruption that may arise from hiring staff directly. Looking outside the business offers other benefits too, like access to niche experts with CMS-specific knowledge that can be difficult to find outside a specialist consultancy.
Access to niche tools and expertise
CMSs are packed with tools to support SMEs. For example, you can run multiple sites, develop custom web pages and manage all of your content marketing through a single CMS solution. However, it’s very important to work with people who understand what yours can do. This becomes even more crucial if you’re still choosing which CMS to invest in. Without all the facts, you may end up being tied to a CMS that only delivers half what you need it to.
Specialist providers can offer unique insights to help you choose the right CMS for your business – or boost performance within your existing system. OSE has Squiz Matrix experts working on various web development projects. The Squiz Matrix CMS is a powerful system that has all the features SMEs need to perform better through ROI-driven online strategies. Whichever system you choose, working with a specialist web developer or IT project manager who has honed skills using this product will cut through much of the lost-time involved in a learning-curve associated with new technology. Which brings us to the next key consideration: time.
Increased speed of delivery
When business is booming, speed to market is often paramount. SMEs need to be agile and flexible in how they respond to changing business conditions or consumer demands. Using a CMS specialist can save valuable development time when working on a new product or project. They can also ensure you’re using the CMS to effectively communicate changes across all your engagement channels. Remember, a CMS like Squiz Matrix has built-in tools to manage all aspects of content marketing and automated publishing across your various websites, email marketing, blogs, social media channels etc, so is a great option for those looking to boost their business’ performance.
Flexibility on a project-by-basis is another reason many SMEs choose to outsource their CMS management. Accessing specialised skills and systems on a short term basis means SMEs can power-up to deal efficiently with overflow work or deadline dependent deliverables. This ability to tap into talent on an ad-hoc basis has other advantages too. When consultants aren’t working for you, they’re working for someone else, widening their skills base and troubleshooting a range of different issues.
For many SMEs, it makes more sense financially to work directly with a consultant or agency on a project-by-project basis. It means outlaying for specialist CMS management for the duration of a project only – where the fees end when the contract does – instead of the ongoing costs associated with permanent staff. Not paying for down time has significant advantages. It means SMEs can usually afford to access highly experienced specialists for a shorter period of time, rather than employing a lesser-qualified resource for 100 per cent of the time.
For more on this topic, CIO offers its own round up of nine benefits of outsourcing IT project management: skills, tenacity, openness, new ideas, scope and space, efficiency, elasticity, diverse talent. We agree with them all.
To find out more about outsourcing your CMS management, talk to the Content Management System experts at OSE. We regularly work with SMEs across a range of different industries on web and mobile app development projects that utilise a CMS across a vast array of issues SMEs commonly face.