9 Simple Web Design Tricks You Can Use to Boost Enquiry
Whether you’re selling products direct to the consumer, B2B or simply looking to drive more enquiry online, ensuring your web design works for you is often just a matter of tweaking a few small things on your site to ensure your visitors keep coming back for more.
At OSE we get clients in every week who are looking to boost the performance of their sites by either paying for more expensive hosting, adding complicated software to their servers or adding plugins to their CMS, but in most cases there’s usually a smarter way to go about things.
In this article we’ll walk you through 10 simple web design tricks you can use to boost your enquiry rates and ensure your website's as user friendly as possible. From basic coding tricks, to handy UX ideas, we’ll help you get more of the right kinds of enquiry via your website.
1. Make it easy for your customers to call you
Most people know the value of a good link on a page, one that stands out and has a strong call to action (CTA). However in the age of smartphones, there’s arguably no link more powerful than the simple “tel” link.
This may be a new concept to some, but it allows you to essentially call a phone number if the device you’re on supports making calls. The simple syntax can be found below:
<a href="tel:1300123456">1300 123 456</a>
2. A header that follows you everywhere...
Fixed header website designs aren’t just cool, they’re actually really practical too.
If you’ve ever scrolled down a webpage and noticed that the navigation and header area stay fixed at the top of screen and all other content scrolls underneath, this is what I mean.
This simple UX trick allows you to prominently position key elements such as a contact link, navigation or a shopping cart button on screen so your users don’t have to go searching for these items when they’re about to take an important action. Super-simple for an experienced web designer maybe, but this UX trick can really boost your enquiry rates each month.
3. Phase out sliders
A few years back if you didn’t have a gigantic hero image with a bunch of slides rotating, your site was considered to be in need of an urgent upgrade.
These days the design community has worked out that people generally decide to leave or stay on your web page in a couple of seconds and rarely get a chance to view the second or third items in sliders as a result.
With this in mind, sliders also slow web page load-times down dramatically which is a big concern for mobile usage and search engine rankings in general. With Google releasing it's mobile-first indexing update, website performance and usability on mobile devices is having a major impact on enquiry rates and online commerce across the globe.
So, next time you’re considering adding a slider to your website, ask yourself is this a “must-have item” or whether you're just following a trend?
4. CTA’s should be more than just big buttons
Yes there’s value in making your call to action buttons stand out on page, but you still need to craft text for those buttons that’s enticing to click on.
For example, using simple CTA’s such as the following is something you can definitely improve upon:
- Click Here
- Enquire, or
Why not try something more engaging like the below and A/B test your call to action text for performance data?
- Boost your sales by 20%
- Receive a FREE 30-minute strategy session
- Connect with our team
- Book more clients today!
5. Design with a visual hierarchy in mind
One of the simplest mistakes web designers make is remaining too focussed on the design of a site without focussing on ensuring a simple navigation structure is in place that can be developed and build on over time.
One way to ensure you’re on the right track in this case is to keep in mind the three-click rule when designing your site.
The three-click rule suggests that a user should be able to get to any point on a website in three or less clicks. Simply huh? Well it’s surprising how many websites fail to conform to this simple standard.
As a side note, when implementing your three-click compliant site, this doesn’t mean returning home and starting your journey over, it means including elements such as breadcrumbs or a dropdown-based navigation to support multi-level sites to get the job done right.
6. Use case studies of your work to promote your brand
This web design trick is a great one if you’re in the service industry or are looking to promote your brand by displaying the logos of companies you work with who are well recognised in your community.
By setting up a case studies section on your site you can summarise projects you’ve worked on which demonstrate the capability of your company and the clients who trust you to help grow their businesses.
If you’re looking for an even easier way, displaying logos of clients you’ve worked with (with their permission) on your site is an easy way to demonstrate who you play with on a daily basis, and it may be just the thing that entices a new customer to make an enquiry with you.
7. Animated GIF’s are back in vogue
Not so long ago it used to be really daggy to include animated GIF images on your site, now GIF’s are back in fashion!
If you have a web designer who can assist you to add a tasteful animated GIF to your site you can a cleverly design your GIF in unison with an email marketing campaign to really spruce up your content like the one below for the movie 'Looper'.
There are a number of free online GIF generatation services which you can use to create GIF’s, but it’s hard to beat a well-designed GIF from a professional designer. So next time you’re creating a marketing campaign, this is definitely one to web design trick to consider.
8. Video content is also extremely clickable
As with animated GIF’s, video content on your pages is like putting bees next to a honeypot. However, the really cool thing about video content is that Google loves to rank sites higher with YouTube videos embedded in their pages and in many cases will show rich search snippets that include preview videos above all other search results.
Just look at the result below. I can guarantee you these search results are outperforming their text-based cousins by a long way.
9. Using your mobile menu to drive enquiry
Because most sites are setup using a responsive design these days, the good news is you have the opportunity to get your web designer to create a really clever mobile navigation that highlights a CTA button.
This technique is appearing more and more lately online and is a great way to prioritise key actions you want your users to take on mobile devices, which works really well considering the limited screen space.
Because your user base will be accessing your website using their smartphones more than they have in the past, you may want to consider implementing a mobile-first design process with your developer to provide the best possible user experience for your customers. So if you do, ensure you take the time to implement a really smart mobile menu.
Making design tweaks to your website can have a major impact on the number of enquiries you receive each month.
By adjusting your CTA’s and user experience your customer’s journey to making an enquiry can be made significantly easier, meaning more enquiries and hopefully more business for your organisation.
If you’re looking to drive increased enquiry from your website, the team at OSE have years of experience working with eCommerce retailers and a vast array of Australian businesses with a digital presence, so feel free to reach out at 07 3151 3760.