8 Shopify Growth Hacks That Will Skyrocket Your Sales
Shopify is rapidly growing in popularity due to it's ease of use and seamless integration with a wide variety of third-party services.
So, with this in mind, you need to be on your game, because as more and more online marketers begin using Shopify to sell their products, you'll need to innovate to leapfrog your competition and boost your sales.
In this article we’ll provide you with 8 simple tips you can use to begin increasing your Shopify sales volume. From on-site optimisations to digital marketing strategy, we'll show you how the best in the business are using Shopify to build their empire.
So what are you waiting for? Let’s get started.
1. Optimise your images
At OSE we get customers in every week who have slow-loading websites. Generally, this is caused by a combination of things, but multiple high file size images are often a major offender.
To fix this, there are a number of simple things you can do. This includes:
- Using a service such as TinyPNG to shrink the file size of your images
- Decrease the number of images on your pages
- Use what’s called CSS Sprites to combine multiple images into one image (expert Shopify developer required)
- Use code-based rendering of images such as SVG’s to display your page elements as oppose to block elements such as PNG’s or JPEG’s (professional web designer needed), and
- Limiting the number of large images you have on page
2. Undertake a fees analysis of payment gateways
Depending on your store volume, margins and overall goals, selecting a payment gateway that has either low fees across the board or rewards you for volume sales is a really big deal if you’re a Shopify seller.
For example, if you take a quick look at the top payment gateways out there, there can be a 1% fee differential per transaction. Now that may not sound like much, but over time this really adds up.
The other thing to consider when choosing a payment gateway is that your customers will likely want to see you offer more than one payment method. This has an effect your sales volume per gateway which can hurt your effective transaction fee percentage and ultimately your bottom-line, so decide if this option is right for you.
3. Create rich, detailed product descriptions
Have you ever noticed when comparison-shopping online that most of the retailers you visit have the same product descriptions? This is actually a major opportunity for you to differentiate yourself from your competition by providing increased detail in the body of your product descriptions, and ultimately positioning yourself higher in Google as a result.
Because Google loves unique, well-structured content, spending that extra bit of time on each of your product descriptions can ensure that your content is the first element listed in the search results that your potential customers see, making it much more likely that you'll make a sale.
4. Find creative ways to ship your products and services online
It’s no secret that people love free shipping, but sometimes this just isn’t feasible due to the size or weight of an item or the location it’s being shipping to; therefore getting creative about the way you market shipping on your Shopify store is really important.
When potential customers visit your site they’re going to be looking at your shipping rules. By using services such as Shopify, you have access to a vast number of shipping options which you can configure to suit your product catalogue. From free shipping over a certain amount, to free shipping on multiple purchases, or even free shipping for repeat or wholesale customers, there’s definitely an option out there which will suit your site, but you may need to A/B test a few options to get the right fit for your customer base and store.
If you haven’t heard of ‘Microdata’, it’s a handy means of describing your site and page content to services like Google to help it stand out from the crowd.
For example, if you’ve searched Google and noticed star ratings, pricing information or preview images in search listings, these enhancements are made possible using microdata snippets and really entice visitors to click on those search listings above other more worth results in many cases.
A good example of microdata is the ‘Pricing’ schema which displays pricing information about your products in search results. This code when applied to your pricing pages will show the price of your products in Google search listings add a lot of value to your pages even before your customers actually visit them.
6. Build a wholesale base
More and more at OSE, we’re seeing successful eCommerce retailers supplementing their retail businesses with a strong wholesale base.
Developing a product line that you can earn revenue from at a wholesale price-point is a great way to promote your brand, build your retail business and ramp up production levels which in turn will allow you to manufacture your products at a lower price due to volume purchasing.
Wholesale retailing for many businesses also provides opportunities in the realms of cash-flow and business loan agreements. Take PayPal Working Capital as an example. Depending upon your PayPal volume you can gain access to rapid cash injections to purchase further stock at rates lower than your bank (or any loan shark) which can support a wholesale business arm.
7. Build visibility on coupon sites
Most eCommerce sites using the Shopify platform offer coupons to reduce the price of goods or up-sell customers, however it’s how you reach your customers with coupons that can really skyrocket your sales.
Sites such as RetailMeNot.com allow you to offer coupon promotions which can drive a whole new visitation segment to your site, and a fantastic injection of new business.
Coupons can seem like a step backwards in terms of profitability, but if implemented properly on the right products can be very lucrative, especially when your promoting them on high-traffic coupon sites.
8. Setup PPC campaigns for high-margin products
Google AdWords can be a pretty expensive service these days, therefore you need to be specific about targeting keywords that relate to products that are either high price or have a very large profit margin.
For AdWords newbies, you can end up spending a lot of cash for no return if you’re promoting products on PPC services which are not suited to this kind of advertising. For example, at $1 to $20 per click depending on the product you’re selling, setting up PPC advertising for a $10 item is very risky business.
But fear not...PPC when appropriately managed by a certified AdWords expert is a major cash earner. So if you’re thinking PPC may work for your business, OSE regularly work with PCC partners that can assist you to grow your eCommerce business.
As you can see there are a number of ways to grow your Shopify business. Growth hacking your store is a reality for all successful eCommerce retailers but can be a scary process if this is your first time selling online, or you’ve had an unsuccessful venture in the past.
At OSE we help business of all shapes and size sell products and services online and specialise in optimising eCommerce businesses for maximum return on investment.
If you’re looking for an eCommerce partner to support your Shopify store, feel free to get in contact with the web design and development team at OSE for a confidential discussion.