How to Use WooCommerce to Sell More Products Online
If you’re using WordPress, then you’ll already know how powerful a marketing platform you have at your disposal. But how do you successfully turn your blog or brochure site into a thriving eCommerce store? The answer, WooCommerce.
WooCommerce is a free, built-for-WordPress eCommerce extension of the WP platform which allows you to sell products and services online.
Whether you’re selling single items, bundles, virtual products, physical goods, subscriptions or any other kind of product, WooCommerce is a simple and highly flexible way to begin driving direct revenue from your website.
In this article we’re going to show you how to use WooCommerce like a pro, presenting your products more professionally, with greater smarts so you can see begin to see your revenue reporting trend upwards and to the right! If you're new to WooCommerce, don't worry, many of these tips are easy to follow, however if you do have a web developer to assist you, we recommend seeking professional assistance.
Extend WooCommerce with WooCommerce Product Bundles
Out-of-the-box, WooCommerce does not come with the capability to create product bundles, but fear not, the creators of WooCommerce have a simple plugin you can add to your store which will allow you to add product bundles to your inventory capability called WooCommerce Product Bundles.
As the name suggest, Product Bundles allows you to group and price multiple products as a 'bundled product'. This strategy is one we’ve seen work extremely well for our eCommerce customers allowing them to slightly discount multiple items (usually two or three related items).
Our research into use of Product Bundles has shown that customers will often choose to buy a bundle over a single item if they feel they’re getting good value, therefore we strongly recommend reviewing your pricing strategy and using this plugin to do so.
Create a “Sale” or “Specials” section
If one thing’s for sure in eCommerce, it’s that people love a bargain. By adding a “Sale” or “Specials” section to your site, you’re going to make it very easy for your customers to browse and purchase items which are either last season, overstocked or have a high margin that you can discount.
We see eCommerce retailers regularly increase their sales volumes by discounting their products by 20% and marketing in them in this fashion. In this scenario you have to give enough of a discount so that your customers feel their getting a bargain, whilst allowing for enough margin that it’s still worth your time.
Depending on your industry and products, a 20% discount works well, but make sure you check your margins before discounting your items.
Find your email marketing sweet spot
If you’re going to be successful as an eCommerce retailer, then you’re going to need a database of customers you can market to. It takes time to build this up, but the good news is there are a number of ways you can accelerate the process. For example:
- Register for an email marketing client such as MailChimp
- Connect WooCommerce to your MailChimp list to capture emails automatically
- Connect your on-site forms to your email database
- Encourage users to sign up to your email list by offering a coupon code, and
- Utilise smart popup services to target customers through their user journey to sign up to your database
Once you start to build your database, you’ll soon find that a well-crafted email with a compelling offer is one of the most effective means of selling online. But be warned, spamming your users with daily emails is not the way to get this done. A fortnightly or monthly offer usually works best.
Layer your navigation with product categories
It seems simple, but many eCommerce stores fail to structure their site around their product categories in favour of other pages they feel are more important. This is a little crazy, because if your main goal is to sell products online, then you’re going to want to have your products categories front and centre for your users to browse.
Your product category pages can really make or break your site, as they represent a high-traffic gateway to your product pages. By ensuring these pages load fast, include useful filters, are visually appealing and include enough product and pricing detail, you’ll begin to see increased sales quite rapidly.
We always encourage our customers to look at their category and search pages in unison. By offering a familiar layout and set of functionality, this will also assist your users to feel comfortable on your site.
Review your WooCommerce Reports screen
One of the really handy features of WooCommerce is the Reports screen. As you would imagine, you can filter your sales volumes over time, track real-time sales, and review what you did to cause sales spikes.
Reporting analysis doesn’t need to be complex when you’re an eCommerce retailer, but I encourage you to keep track of what causes spikes and your month-on-month sales. This way you can learn from your mistakes, replicate the areas you did well in, and improve your overall online marketing efforts.
Add Product Schema Markup to your product pages
This is one of the more advanced WooCommerce marketing techniques, but if you’re relatively skilled or have a web developer at your disposal, you can ensure your products stand out from the crowd in Google searches by adding Product Schema Markup to your product pages.
Product Schema Markup allow online retailers to add special code to their product pages which Google can elect to show extra product information in their search results for relevant key phrases. This may include:
- Star ratings of products you sell
- Pricing details and ranges, as well as
- Product images
This may sound like a “nice to have” feature on your site, but with so much traffic coming from Google to eCommerce sites, ensuring that you do something to differentiate yourself other than simply trying to rank above your competitors can add a lot of value to your bottom line and is something we strongly recommend if your a WooCommerce retailer.