How Apps are Changing the Way We Lead Our Lives
These days everyone has a smart phone. Whether it’s an iPhone or a device running Android, well-built apps make smart phones such valuable items and are the central reason why our digital devices are always by our side and so deeply integrated into our existence.
In this article we’ll look at a number of real world examples of how apps are changing the way we lead our lives. From convenience, to health, to basic daily activities, apps are a technological revolution we can’t ignore.
1. How we order our coffee
Depending on which coffee shop or chain you visit on your morning ritual, you’ll no doubt have noticed that the ‘coffee card’ which how many purchases you have made is quickly dying. Major coffee chains are leading the way with simple yet highly effective apps where you can pre-order or scan your smart phone to record your purchase history. Whether it’s an iced latte or a cappuccino it doesn’t really matter, this is technology making life a lot easier for lovers of coffee.
2. Transportation updates
If you live in a capital city you’re no doubt a user of public transport. Whether it’s busses, trains, or CityCat services, organisations such as Translink in Brisbane have an built incredibly easy to use app which helps you plan your journey, provide real-time updates of where your next bus, train, or CityCat is, and to boot is free!
Gone are the days when you need to carry around an A3 map or pretend to be a tourist and ask or directions, just download an app!
3. Your banking apps and the tech your banks support
Every bank in Australia has a mobile app allowing you to login and manage your personal finances. 10-15 years ago when we were still getting used to Internet banking this was something we were craving (i.e. portability). Now services such as Apple Pay which allow you to scan your mobile phone and pay for items at certain retailers are the next big thing.
Apple Pay in particular is causing a stir amongst customers who are craving the latest technologies yet are unable to use them because their banks have been slow to adopt. For whatever reason technologies such as this are integrating slowly into our society, but where there’s major players such as Apple it’s really just a matter of time before we’ll all be swiping our smart phone to pay for our milk!
4. The weekly grocery run with Coles, Woolies and Aldi
Most of us are working later, and getting to the supermarket is less of a possibility with the demands of the modern workforce. Uptake for services such as Coles, Woolworths or Aldi’s mobile apps are booming. From the comfort of your couch you can order your weekly groceries, pick your favourite items, and in around 15 minutes get a job done which would normally take in excess of an hour or so.
Collection of items was originally a challenge for these organisations, but with designated collection points popping up everywhere and increase in delivery trucks and personnel, this highly convenient service is here to stay.
5. The way we order pizza has changed forever
I’ll admit it right now. I love pizza, and to be honest I actually don’t mind driving to the pizza store to collect my favourite family large. However with organisations such as Dominos really changing the game when it comes to use of app-based technologies in the pizza industry, the need to drive to the pizza store, guestimate when my pizza is going to be ready, or dig for coupons to save a few bucks is nearly gone.
With the concept of flying drones and pizza delivery robots on the horizon, in addition to fleets of pizza delivery messengers on electric bikes already in existence, the humble business of pizza delivery is a major driver of technological change across all industries at present with apps their prime interaction point.
6. Health and fitness apps
When connected smart watches burst onto the scenes it was clear that the apps that supported those devices would determine who became the major players in this incredibly lucrative game.
Players such as Google, Apple, Nike, Fitbit, Garmin and many more are all competing in this busy space to capture market dominance with wearable devices, whilst others such as Strava and fitmeet are focused on using technologies to connect fitness fanatics together. Whatever the end-game is for these organisations, if it’s getting you out and active, this is a major positive for the app movement.
7. Airlines, frequent flyers, and check-ins
When it comes to travel in this country, mobile apps have been around for awhile. But like most apps, they’ve been improving over time offering more and more services.
Airlines such as Qantas and Virgin offer fantastic apps their customer base can use to check-in 24 hours prior to take-off, track their frequent flyer points, and spend those points on a variety of flights or items as they see fit. Where the airlines are concerned mobile technology has offered their patrons a great deal of convenience of enhanced customer service which has been widely adopted.
8. Hotels and accommodation
If you’re travelling, chances are you’re going to need to book a hotel. Hotel apps have been through a few phases now, however apps such as trivago are really starting to lead the pack with the ability to book a hotel from a wide variety of other hotel sites almost guaranteeing best price with minimal effort on the customers’ side.
Instead of trolling a handful of services for the best deals, apps such as trivago do all the work for you saving you a great deal of time and money. Not only do you avoid missing out on great deals, you find ones that you never knew existed. Awesome!
9. Streaming TV – Netflix and Stan
If free to air TV is just not cutting it for you, services such as Netflix and Stan in addition to your basic channels certainly will. Netflix and Stan both have really well-built apps which you can download for iOS and Android and stream wirelessly from your mobile devices via technologies such as Google Chromecast, or actually come built into your TV depending on which model you have.
So if you’re looking to binge watch a season of House of Cards, Billions, or Designated Survivor, streaming TV services which can be controlled from your smart phone, tablet, or TV remote are a great way to go.
10. Ridesharing with Uber and GoCatch
The taxi industry has taken a major hit due to the affordability of services such as Uber and it’s Australian cousin GoCatch. These services both offer incredibly easy to use apps allowing you to book, track, and communicate with your driver at a much cheaper rate in general than a cab.
This classic example of disruption in an industry which has failed to innovate is something many Australian’s simply can’t live without. Not only this, but businesses and Government agencies are now on-boarding services such as ‘Uber for Business’ which allow corporate customers to organise their staff group travel bookings decreasing the use of CabCharges significantly.
11. Social media.
Whether you love him or hate him, the world owes individuals such as Mark Zuckerberg a great deal of respect with what they've tried to achieve. For one, it’s easier to communicate with your friends, stay in touch with your mates, and discover amazing new interests all via apps such as Facebook, Instagram and LinkedIn.
With an ever growing list of digital capabilities all driven via app-based technologies, social media is really “the driving force” in terms of digital innovation today. These companies have the biggest big balances, invest huge dollars in R&D, and are who we should all pay attention to when looking for that next big thing!
If you’re looking to build an app that changes the way your team works, get in touch with the app development team at OSE. We’ve built mobile applications for a vast array of devices and scenarios, and would love to hear about your idea.