14 Benefits of Using Magento for Your Online Store
If you’re looking to setup an online store, chances are you’re going to come across Magento when evaluating the commonly recommended eCommerce platforms. After all, Magento has been the world’s #1 eCommerce platform for some time now.
So what are the key benefits of Magento for online retailers, and what makes this platform so popular?
Magento is a favourite for both web developers and product marketers alike, offering two versions of their platform; the free Community version and paid Enterprise version. Each version of Magento is packed full of features, and in this article we’ll walk you through how Magento can benefit your business, and why it’s the best eCommerce platform for your online store no matter how many products or services you’re looking to sell.
1. Magento is built to benefit sellers straight out-of-the-box
Unlike other content management systems, Magento is a purpose-built eCommerce platform designed to cater to the needs of online retailing. Yes, you can add other types of pages to Magento, but at it’s core Magento is a CMS designed for marketers to list and sell products online.
For example, within Magento you have access to a full suite of tools that allow you to manage:
- Product categories
- Product pricing
- Stock and availability
- Shipping costs
- Bundling of items
- Product discounts
- Coupons, and
Magento is backed by a sophisticated database structure and simple user interface that supports the selling of physical and digital products. By default Magento is built to benefit sellers, and makes the purchasing of products online a breeze.
2. The Magento Dashboard
If you’ve previously used an older version of Magento, you’ll know how much of an improvement the Magento 2.X Dashboard is.
The team at Magento have spent a great deal of time and effort improving the user experience of the Magento Dashboard, making it extremely easy for sellers to interpret the performance of their online store.
Inclusive of a vastly improved layout, easy to use array of data visualisation tools, and an updated theme, the new 2.X Magento Dashboard is a major benefit to sellers looking to quickly understand where they can improve the performance of their online store, and which products they could be marketing more effectively.
3. The ability to manage multiple stores from a single Dashboard
One area of Magento which is highly popular within the Magento community is the ability to manage multiple stores from a single Magento instance.
For example, if you’ve got a shoes store online and you’re looking to launch t-shirt store, you can do this from within the same Magento instance.
This makes management of multiple stores a breeze, and drastically cuts costly hosting and administrative expenses. If you prefer to host your Magento stores separately you can of course do this, however is only really a requirement for users users who have high traffic sites or are more suited to a Magento Enterprise installation.
4. Connectivity with external systems
Because Magento is such a popular eCommerce platform, many of the providers of services you’re already using such as those for email marketing, customer relationship management (CRM), customer support, landing page management, and payments have already built plug and play connectors you can use to share your Magento data.
From new registrations, to usage statistics, to purchase history, there’s a wide variety of Magento integrations on the market sure to save you time and money on costly RESTful web service integration development.
Below are just a few well-known organisations who offer Magento integrations you may wish to take advantage of:
5. Single page online check-out
One of the handiest features of Magento is the in-built single page checkout.
Magento's check-out feature works hand-in-hand with a wide variety of payment gateways. Whether you’re looking to connect with your financial institutions' payment gateway, PayPal, Braintree, AfterPay, or offer a combination of payment methods, you can do this with relative ease using Magento.
These days’ customers expect online retailers to provide them with the option to choose how they pay, and can be a major barrier to a successful transaction if you don’t provide at least a couple of payment options. Luckily with Magento this is not an problem!
6. Magento product types
One of the core strengths of Magento are the product types Magento supports. These include:
- Simple Products: A physical item with a single SKU. An example of this may be a tennis racquet.
- Grouped Products: A grouped product represents a number of products grouped together which are sold as a single item. An example of this may be a tennis racquet and a can of tennis balls.
- Configurable Products: Got an item which comes is various shapes or sizes? Then a configurable product is for you. An example of this may be a pair of shoes or a t-shirt.
- Virtual Products: Items such as gift vouchers or tickets are great examples of virtual products. These items have a digital presence and do not require download.
- Bundled Products: Within Magento a bundled product is considered a product which is eligible to be added to an array of products and purchased as part of a bundle.
- Downloadable Products: As we move to an era of digital downloads and streaming content, downloadable products have become a major component of Magento Community and Enterprise editions.
Regardless of the product type you’re looking to sell, Magento can support you with minimal fuss and gives you ease of control using the Magento Dashboard.
7. Shipping management
One of the greatest challenges for eCommerce retailers is dealing with shipping, and one of the key components of a successful eCommerce store is making sure your shipping is priced right and is a cost effective marketing tool.
Within Magento you have plenty of options you can configure when it comes to shipping. From flat rate, to table based, free shipping and even integration with extensions that support local post code calculators and shipping estimates, Magento has excellent out-of-the-box shipping management.
What we really like about shipping within Magento is the ability to create your own shipping rules and apply them globally to your products suite. This makes managing the cost of freight extremely simple, and is a real benefit for online sellers.
8. User roles and permissions
As you would expect from a product the calibre of Magento, user roles and permissions are a major feature of the platform.
Magento allows you to configure all aspects of a user’s role, right down to the areas of the Dashboard and/or site they have access to.
When implementing a custom role for a user, although you’re essentially describing a read/write type permissions model, as shown below, you have an incredible level of control in terms of what your users are able to achieve within your Magento instance.
9. Magento bundled products
One of the “unseen” benefits of Magento is what happens to the size and scale of your store when you start implementing bundled items. For example, if you have 50 Simple Products for sale on your store, and begin to bundle these items, your product count begins to grow. If you add 20 bundles, your product count is now 70, meaning you’ve added 20 new pages to your site boosting your SEO, number of internal links and site size.
This is a major benefit for Magento sellers and often goes unnoticed, however can be one of the most powerful online marketing tools you have as an eCommerce retailer. Our recommendation...make sure you spend time bundling your products to boost your inventory!
10. Product listing and management
Any eCommerce retailer will tell you that regardless of the platform you choose to build your store on, it has to allow you to manage products with ease. In the case of Magento, this is a major selling point for online retailers.
Magento benefits online retailers with it’s simple to use product listing interface, high level of product control, feedback, and strong API that let’s you utilise product inventory data and configuration throughout your online stores with ease. What we really love about Magento’s product listing and management interface is that anyone can use it. It’s simple to use, doesn’t overwhelm you with unnecessary views, and gives you a fantastic high level overview of your online store’s products and services.
11. Search Engine Optimisation (SE0)
Magento by nature is an eCommerce platform that produces pages dynamically, therefore your page count will increase naturally as you add more products. If you’re looking to optimise your content for search engine marketing, Magento is an excellent option as it comes pre-packaged with the following items that support this type of content marketing:
- A highly optimised technical architecture for fast loading pages
- Search engine friendly URL’s
- Metadata and title tagging capability
- Numerous methods for adding to your internal link count
- Automatic Google site map creation, and
- The ability to generate a list of the most popular search terms on your store
12. eCommerce reporting
If you’re going to run a successful online store, then you need to have solid visibility over your product inventory and store performance. If you’ve used Magento in the past, you’ll know that this is one of the major benefits of Magento when compared to other eCommerce platforms.
Within Magento, you have access to the following reports:
- Total sales reports
- Tax reports
- Abandoned car reports
- Most viewed products
- Best-selling products
- Low stock reporting, and
- Most searched items
13. The vast suite of marketing tools
From email marketing, to online polls, to multi-tiered promotions; Magento is a marketing beast!
Magento has been purpose-built to market products on the web, and does an excellent job of it.
Whether you’re looking to deliver emails that trigger when users undertake a particular action on your site, or offer free shipping on items above a certain price-point, Magento can do this with ease.
Without a doubt, one of the major benefits of using Magento to power your eCommerce store is marketing automation, because there’s rarely a case when Magento out-of-the-box can’t deliver on your requirements.
14. Order management
If you’re going to run a hassle free eCommerce store, then ensuring you have the technology behind your site to manage orders is a must.
Order management is one of the areas Magento has really gotten right. Whether you’re looking to view, edit, back-order, or fulfil orders in your wait list, Magento has got you covered.
Not only this, but Magento handles out-of-stock orders, re-orders, and ties all this together with a simple workflow that you can enhance with the high quality email marketing mechanisms within the Magento marketing suite.
...and so much more!
We’ve put together a list of 14 benefits of Magento for online store owners, but the reality is there are so many more.
Both Magento Community and Enterprise editions have a vast array of features that allow you to not only sell products online, but manage your eCommerce store with confidence. In addition to the ample marketing and sales features of these platforms, Magento is also an excellent tool for customer service which is vitally important in modern-day sales.
Regardless of the size of your online store, Magento is an affordable yet versatile tool you can use to build your eCommerce business over time, and one that comes strongly recommended from OSE and the global development community.
If you’re looking to build and eCommerce store and enhance your existing Magento installation, feel free to contact the Online Solution Experts at OSE.