7 Website Integrations You Can Start Using Today
Integrations are a fantastic way to not only share your data with other well-known applications you may be using, but are also a great way to improve your workflow.
In this article we’re going to provide you with 7 fantastic integrations we’ve worked with at OSE that most organisations looking to optimise the way they work can benefit from.
Whether you're looking to connect your website signups with your email marketing program, draw key conclusions from user-based actions in a CRM, or simply save time on repetitive tasks, you’ll soon discover how useful your data and user actions can be when integrated with purpose-built applications.
1. Magento to MailChimp
If you’re using Magento to power your eCommerce store, the good news is you can integrate with MailChimp, the world’s most widely used email marketing program right out-of-the-box.
MailChimp comes with a Magento connector which allows you to store email addresses captured in Magento in custom lists. For example, if you wanted to record all the new users who sign up for your site, you can do this with this connector.
However, if you want to take things a little further, this connector can be triggered to store data in MailChimp based on user actions. A great example of this may be profiling customers in MailChimp lists based on their purchase history or cart status.
2. PayPal to Salesforce
PayPal is the most commonly used payment gateway on the net, and with good reason. It’s not only ease to setup, but comes with a simple to use API that allows developers to integrate with external applications with relative ease.
A common integration you may be looking to add to your website is profiling customers who make a purchase with you. In this scenario you may choose to store customer details in a CRM (Customer Relationship Management Tool), and there’s no better tool for this than Salesforce.
Whether you’re selling just a handful of items on your site using PayPal buttons, or are selling thousands of items per month, building an intelligence base around your customers’ purchase history is a vitally important part of running a successful eCommerce business.
3. WordPress to Zendesk
Fancy turning your blog comments or contact submissions into Zendesk support tickets automatically? If so, Zendesk’s WordPress integration has got you covered.
At OSE we design and develop WordPress websites all the time, but rarely do customers ask us to integrate WordPress with external services. This is crazy, because there’s so much opportunity to take your WordPress site and enhance the way you work with integrations like this one from Zendesk.
If you’re looking to implement a seamless customer support process across your WordPress website, we recommend checking out Zendesk's WordPress integration. With WordPress offering the best entry-level CMS solution on the market, and Zendesk offering an industry-proven and reliable customer support service...how can you go wrong?
4. Harvest to Xero
If you’re tracking time with the popular time-tracking app Harvest, you’ll be pleased to know that Harvest offers a ready-to-go integration with Australia’s most widely used accounting package Xero.
Xero is well-known for it’s simple to use API, and Harvest has jumped on the band-wagon by offering a fantastic integration that makes using Harvest to record and bill clients in service oriented industries a breeze.
For those of you who have not used Harvest before, the relationship between Harvest and Xero has for some time now been very strong. So if you do choose to try this integration out, or are looking for a more accurate way of billing clients, this vendor integration is high likely to be a good fir for your business.
5. Google Sheets/Fusion Tables to Google Maps
Less of an integration and more of an awesome widely under-utilised feature, Google Fusion Tables allows you to map large numbers of data points on a Google Map all which can be controlled from a Google Sheet.
If you haven’t heard of Google Fusion Tables, you’re not alone. This fantastic integration between Google Sheets and Google Maps allows you to add data points in rows in your Google Sheets that can be easily plotted and managed externally to that of your code base without affecting your application. Cool huh?
We’ve used Google Fusion Tables a number of times at OSE to deliver complex mapping applications for our clients, and have found the service to be a real winner.
If plotting multiple data points whilst allowing for secure management of of your application is a priority, then consider integrating a Google Fusion Table with your next Google Map.
6. Squiz Matrix to Braintree
Are you using Squiz Matrix to power your website? If so, maybe you’re thinking of adding a payment gateway to your site? If this sounds like you then you’re in luck. Squiz Matrix offers an in-built Braintree Payment Gateway integration right out-of-the-box.
If you haven’t heard of Braintree, it’s a relatively new payment gateway gaining momentum in big way. Thanks to it’s recent acquisition by PayPal, Braintree is gaining world-wide attention for it’s ease of use, affordable rates of payment processing, and flexible array of features.
If Braintree sounds like it might be for you, we recommend setting up an account and trying out the Squiz Matrix to Braintree integration widget. If you’ve tried PayPal and are looking for a payment gateway that is a little more flexible and offers a wide variety of services, then this integration may be for you.
7. Trello to Jira
Are you using Trello to record tasks and are looking for a way to integrate your Trello cards with Jira?
This common integration challenge is one that many users of these popular Agile project management services face on a daily basis, but fear not...those days are over.
Simply visit the Atlassian Marketplace and you’ll find a simple to use Trello to Jira integration that will allow you to share your Trello cards with Jira and create new issues ready for your team to tackle.
Whether you’re a fan of Trello or Jira for your project management needs, ensuring that your data is effectively shared across these platforms for team interaction is a handy tool to have at your disposal.
If you’re looking to enhance the way you work, it’s surprising how easy it is these days to share data between your applications or build custom integrations to suit specific needs.
At OSE we work with clients who require integration work as part of larger projects or as stand-alone jobs and have the proven expertise to assist you with connecting your data with the right services and applications for your business.
If you’re looking for assistance creating an integration for an existing application or one you may be considering trying out, contact the web development team at OSE for a confidential discussion.