7 Innovative Shopify Tips and Tricks
Shopify is a fantastic platform for selling goods and services online. Not only is Shopify simple to setup, use and maintain, but is widely used by digital marketers across the globe making it an extremely well-supported tool.
However, with any popular service online, if you’re looking to stand out from the crowd you’re going to have to begin by offering a service that sets you apart from your competition.
In this article we’ll walk you through 7 innovative Shopify tips and tricks you can use to drive more sales across your Shopify store. Whether you’re maintaining a niche low-traffic site, are working with a Shopify developer external to your organisation or have your own team of devs, even if you start by implementing just one of the below tips and tricks across your site, you should soon start to see some growth in your sales and website visitation.
1. Dropshipping is both cost-effective and a great way to boost product levels
It’s amazing how many online retailers are not aware of dropshipping. If this is you, you’re going to love it.
Dropshipping is basically a retail fulfilment method where the online store does not keep the products it sells in stock. Instead, when the store sells a product, it purchases the item from a third party who then ships the order directly to the customer. This of course solves two of the biggest challenges for online retailers; purchasing and storing stock.
If you haven’t heard of services such as Oberlo, we definitely recommend checking them out. Oberlo is the biggest Shopify dropshipping service online and acts as connector between you and product merchants all around the globe.
Oberlo is easy to install into your Shopify instance and allows you to implement the same model that retailing giants Amazon offer whereby listing products and garner profit from items which they do not stock in their warehouses.
If dropshipping sounds like an awesome idea to you, don’t get too excited, it’s not a get-rich switch you can simply flip. Dropshipping services do allow you to connect with a wide range of retailers that can assist you to boost the number of products on your site whilst maintaining a low cost of operation, but there are some drawbacks such as the speed of delivery as many of the products are based in regions such as China.
2. Latent Semantic Indexing (LSI) keywords for SEO
These days there’s no argument as to the value of well-ranked pages in Google, but achieving this can take time, effort and a great deal of expense if this is not your area of expertise.
However, there’s a relatively new concept which those in the SEO (Search Engine Optimisation) community are finding to be very effective in ranking pages called Latent Sematic Indexing (LSI).
If this sounds like something which may render you with a thumping headache, fear not, it’s actually not that difficult. LSI keywords are essentially keywords that are semantically linked to a main keyword or idea. For example, ‘Apple’ is a LSI of an ‘iPhone’.
Why is this valuable you ask? Because when you’re crafting your product descriptions Google has indicated that including relevant LSI keywords is a ranking factor that can help you jump your competitors. And why not, it makes perfect sense.
If you’re looking to test out some LSI keywords for your products, we recommend trying out LSIGraph. Below is an example of a search for LSI keywords around the topic of “Nike shoes”. As you can see the LSIGraph tool generates a bunch of useful keywords you can use to add increasing value to your pages, and hopefully begin to rank for a wider array of search terms.
3. Setup a CRM integration and marketing funnel
If you’re using Shopify to sell online, the good news is there's widespread support for website integration with CRM systems such as Infusionsoft and Hubspot.
The reason this is such a great service to implement on your eCommerce store is because this process allows you to store the details of anyone who provides you with their email address in a purpose-built sales funnel designed to increase the chances of the customer making a purchase from you.
For example, if you’re running a Shopify store selling Tennis products, you could implement the following automated sales funnel:
- Capture a customer’s email address via a newsletter popup, at check-out, or as part of a survey cleverly integrated into your web design
- If the customer has not made a purchase, send them special offers once a week which may be of interest to them
- If they have made a purchase from you (such as a tennis racquet), send them a special update with related products from either the same brand or up-sells such as tennis balls
By consistently building the levels of information you have on your customers’ interests, you can run automated marketing campaigns specifically designed to increase expenditure.
If you’re thinking about setting up Infusionsoft of Hubspot for a sales funnel such as this, we recommend working with a Shopify development company who has experience in these areas, as this can take some time to optimise specifically for your eCommerce store.
4. Run targeted customer feedback campaigns on your Shopify store
If you’re operating a Shopify store of any kind, one thing’s for sure; your customers are going to have an opinion about your site, service and overall solution. So why not use a customer feedback tool like Feedback Lite to gather and process contextual website feedback?
Feedback Lite is an excellent customer feedback widget you can place on your Shopify site to survey your customers about their overall shopping experience. Not only does the service offer 8 different types of feedback widgets (i.e. Multiple Choice, Open-Ended Answer, Rating Scale, Thumbs-Up/Thumbs/Down etc) but allows you to customise the interaction you have with your audience by setting your feedback widget to show automatically, as a slide-out or popup campaign and even on page exit.
If you haven’t used a service such as this before it’s a great way to improve your site over time, and with plans starting at $9/month, it’s extremely affordable. Because Feedback Lite can be setup to capture their details of your customers and integrate with services such as Infusionsoft, it's an incredible quick and easy way to improve your Shopify site.
5. Pick your battles and know your competition when it comes to SEO
During your travels you may have heard of Alexa, an Amazon owned service made popular recently by their voice assistant product-range. But the true value of Alexa is much more than just a cool gadget for the home, it’s the data that powers those gadgets which can be accessed by you to market your Shopify store.
For example, if you visit Alexa.com and sign up for a free-trial on the Advanced plan, you’ll be able to profile not only the performance of your top competitors, but evaluate the difficulty of ranking for key terms related to the products you’re selling. So if you happened to be selling a Dyson vacuum on your site, you could determine by Googling this term the top 10 competitors can enter those sites into Alexa and see how challenging it would be to rank on the first-page for this term, and how many back links each of your competitor sites have which makes them a good fit for a top 10 SERP position.
Because the Alexa service is so comprehensive, you can really get lost in the how much data is available to you. But if you’re just starting out, we recommend trialling the following services first:
- Competitor Keyword Matrix
- Competitor Backlink Checker, and
- Site Keywords
As shown below, you can really get a feel for how prominent your site is online, and how your competitors are fairing as well, which is invaluable to an eCommerce retailer. Just take this simple example which can be used for golfing equipment retailers. You can quite easily see that golfbox.com.au is performing very strongly in search and is an important site in this industry, and if this site was a competitor of yours could be used as a research point to improve your own site's performance.
6. Cycle-specific marketing
This one’s kind of an obvious Shopify tip, but it’s surprising how many Shopify retailers fail to look at the performance of their site at key dates. The obvious dates include:
- Christmas, Easter and other well-known religious holidays
- Chinese New Year
- Public holidays (i.e. Australia Day)
- End of financial year,
- Boxing Day, and
- Black Friday (the biggest eCommerce date of the year)
Each of these dates are an opportunity for you to offer fantastic specials on key products which work well with these dates. To work out what items sold well for you or could around these specific dates, check your sales and inventory using the stock-standard Shopify reporting screen. It’s amazing how much data can be garnered from this screen, and how effectively you can use this data to tweak your site for more sales.
7. Product reviews are essential to your success
Product reviews are incredibly important to the success of eCommerce sites these days. Why? Because it’s so easy to research products and services online, having useful real-world accounts of your products is an invaluable selling tool that will keep your potential customers on your site.
One of the best ways to boost your product review count is by incentivising your customers to make a review on your site when they make a purchase from you. An easy way to do this is by sending a follow-up email with a discount code when a customer makes a product review. Another great way to encourage reviews is by developing a community culture across your site so that your customers feel like they’re helping other consumers. However, when you implement this kind of selling strategy make sure you have a solid support system behind the scenes to assist any customers who provide a negative product review. Often times the review can be redirected unfairly at an eCommerce retailer and that’s the last thing you want.
And finally, one of the most commonly cited examples of a really great product-review template is of course Amazon.com. For every product on Amazon there’s a massive listing of product reviews, all with a star-rating. Sure Amazon has millions of customers, but it’s still a great model to implement on your very own Shopify store.