5 WordPress Startup Ideas Proven to Succeed
With over 30% of all websites on the Internet powered by WordPress, clearly there’s a value proposition business owners need to investigate.
Supported by an extensive open source plugin directory, WordPress is constantly evolving, free to use, and capable of supporting the needs of enterprise and startup clients alike.
With such widespread use of the WordPress platform, you may be asking yourself; “What are some WordPress startup ideas that have succeeded that I might look into?”
The good news is there’s an almost limitless array of case studies where WordPress clients have used the platform as a vehicle to succeed online, with a number of WordPress users making many millions of dollars with clever, well supported online services.
In this article, we’ll summarise 5 common WordPress startup ideas making waves today that you should consider if you’re looking to start a new business online. And if you're looking for assistance with WordPress web design in Brisbane, feel free to reach out to us via our contact page.
1. Start your eCommerce store using WordPress and WooCommerce
If you haven't heard of WooCommerce, it’s a massively popular eCommerce platform built on WordPress. If you’re looking to begin selling goods or services online and have an existing WordPress site, or are simply looking to start selling online, WooCommerce is a fantastic option you should definitely consider.
With support from all the major payment gateways, email marketing providers and accounting packages just to name a few, WooCommerce can be extended to achieve just about anything a first-time or experienced online entrepreneur could want to.
WooCommerce out-of-the-box comes with a number of easy to use core features that include shipping management, coupons, product inventory, order management and sales reports, all which can be extended with free and paid add-ons from your favourite vendors.
WooCommerce add-ons are designed to integrate seamlessly with your WordPress installation, and can be downloaded directly from the WooCommerce site or add-ons directory, and make getting started with WooCommerce a breeze.
What we really like about WooCommerce is that it’s very well documented and can also be easily extended using the RESTful API provided by WooCommerce giving eCommerce marketers the opportunity to work with their WordPress development team to deliver an incredibly intuitive and simple to maintain service guaranteed to be kind to your bank balance over time.
2. Return to the roots of WordPress with a niche blog
When WordPress was released to the general public back in 2003, it was designed to be a blogging platform first and foremost. Over the years as the WordPress platform has evolved and the web development community has responded to the needs of clients, the platform has been grown to become a fully-functioning CMS (Content Management System). However, at its core, WordPress is a blogging platform.
If you’re looking for a startup idea using WordPress, the most common idea out there is to create a niche blog which discusses in detail a particular topic that is published on the WordPress platform.
This can be on any topic, but generally successful blogs focus heavily on a few key subjects and build a following on social media by promoting their articles. Stand-out performers who have achieved widespread success using WordPress as their blogging platform include Mashable, TechCrunch, and locally Mamamia.
One tip which is trending in the blogosphere and driving a lot of engagement is the use of video within blog articles. Sure, SEO and well-structured content is a must if you're looking to run a successful blog, but if you look closely at each of the above-mentioned sites, they all use video to add value to their article content on a regular basis.
3. Develop a members-only or subscription-based WordPress service
Online, just as in their every-day lives, people love to feel as though they’re gaining access to exclusive deals and information that is not generally available.
Paid member-only sections on WordPress websites is nothing new, but really fantastic content that is actually worth paying for is hard to find and can earn content authors a lot of passive income over time if marketed correctly.
Whether this is an e-Book, training courses, or access to research papers from industry-leading organisations, a members-only section or subscription-based service that fills a gap in the market can be a very effective startup idea.
Of course, WordPress being as flexible as it is, is a great platform to create such a service. With access to the core components of WordPress and the greater plugin eco-system, there’s really no limit to what you can create in this realm.
Our tip when creating content is to ensure that each piece you create is legitimately amazing! There are a number of content marketers out there who regularly create extensive guides on particular topics that are in excess of 30,000 words and sometimes free. So, if you’re going to sell content, make sure it’s worth paying for.
4. Design a WordPress or WooCommerce plugin
It may not seem the like most obvious way to earn a living using WordPress, but you have to remember that there a millions of WordPress users worldwide who search the WordPress plugin directory on a daily-basis looking for way to enhance their installation. What this means for you is that there’s a major opportunity to develop an ongoing passive income stream with the right plugin.
If you review the number of downloads many of the popular WordPress plugins receive, it’s not uncommon to see many hundreds of thousands if not millions of downloads in some cases. Therefore, if your plugin is free to download or even paid, you have the opportunity to charge on a download or use-case basis to earn some quality coin!
Take the payment gateway model. Most of these plugins are either free or on a subscription basis and many cases charge on a transaction basis. Now creating a payment gateway may be more challenging than you’re looking to dive into, but the model is sound and can be used as a great case study for your startup idea.
5. Write, write and write some more!
If you’ve got a way with words, then offering your service to existing users of WordPress who are looking for freelancer bloggers or copywriters is a great way to go.
There are a number of copywriters around the world who not only write for blogs and companies of all shapes and sizes in their local area, but in their surrounding area and even internationally!
Content marketing as an industry is rapidly developing due to the value of positioning yourself highly in SERPs (Search Engine Ranking Positions) on Google, as this can drastically affect how quickly a business can grow their client list, bottom-line and boost their profile and social media presence.
However, if you are looking for a copywriter...beware. The quality of providers does vary somewhat, so don’t commit to any long-term contracts without seeing some recent work or trialling the writer for a single-piece.